The Best Online Marketing Programs of 2026

George Washington University is a private, nonprofit institution in Washington, DC. Its Bachelor's in Marketing program ranks #4 of the 25 analyzed here with a 93.6 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 80.6 group average, in the top third of the 25 ranked programs, 3 points behind top-ranked University of Illinois Urbana-Champaign. The program graduates 84% of its students, above the 64% average across the ranked schools. George Washington University admits 47% of applicants, more selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 25% to 94%.

On cost, George Washington University charges $67,420 a year in-state. Over four years that totals about $269,680 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with genuine selectivity.

Bentley University is a private, nonprofit institution in Waltham, MA. Its Bachelor's in Marketing program ranks #5 of the 25 analyzed here with a 93.0 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 80.6 group average, in the top third of the 25 ranked programs, 3.6 points behind top-ranked University of Illinois Urbana-Champaign. The program graduates 87% of its students, above the 64% average across the ranked schools. Bentley University admits 45% of applicants, more selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 25% to 94%.

On cost, Bentley University charges $61,000 a year in-state. Over four years that totals about $244,000 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with genuine selectivity.

Florida International University is a public institution in Miami, FL. Its Bachelor's in Marketing program ranks #6 of the 25 analyzed here with an 87.9 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 80.6 group average, in the top third of the 25 ranked programs. The program graduates 74% of its students, above the 64% average across the ranked schools. Florida International University admits 55% of applicants, more selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 25% to 94%.

On cost, Florida International University charges $4,721 a year in-state, roughly 4x the $16,529 out-of-state rate. Over four years that is about $18,884 in tuition for residents, against $66,116 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

Based in Fairfield, CT, Sacred Heart University is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #7 of the 25 ranked here, earning an 87.0 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits above the 80.6 group average, in the top third of the 25 ranked programs. The program graduates 73% of its students, above the 64% average across the ranked schools. Sacred Heart University admits 65% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 25% to 94%.

On cost, Sacred Heart University charges $50,084 a year in-state. Over four years that totals about $200,336 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with an online option.

Endicott College is a private, nonprofit institution in Beverly, MA. Its Bachelor's in Marketing program ranks #8 of the 25 analyzed here with an 86.8 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 80.6 group average, in the top third of the 25 ranked programs. The program graduates 76% of its students, above the 64% average across the ranked schools. Endicott College admits 71% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 25% to 94%.

On cost, Endicott College charges $39,750 a year in-state. Over four years that totals about $159,000 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with an online option.

University of Iowa is a public institution in Iowa City, IA. Its Bachelor's in Marketing program ranks #9 of the 25 analyzed here with an 86.7 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 80.6 group average, in the middle third of the 25 ranked programs. The program graduates 75% of its students, above the 64% average across the ranked schools. University of Iowa admits 84% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 25% to 94%.

On cost, University of Iowa charges $9,286 a year in-state, roughly 3x the $31,374 out-of-state rate. Over four years that is about $37,144 in tuition for residents, against $125,496 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

University of Arkansas is a public institution in Fayetteville, AR. Its Bachelor's in Marketing program ranks #10 of the 25 analyzed here with an 85.4 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 80.6 group average, in the middle third of the 25 ranked programs. The program graduates 71% of its students, above the 64% average across the ranked schools. University of Arkansas admits 74% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 25% to 94%.

On cost, University of Arkansas charges $7,896 a year in-state, roughly 4x the $27,758 out-of-state rate. Over four years that is about $31,584 in tuition for residents, against $111,032 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

Based in Baton Rouge, LA, Louisiana State University and Agricultural & Mechanical College is a public institution. Its Bachelor's in Marketing program lands at #11 of the 25 ranked here, earning an 83.5 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits above the 80.6 group average, in the middle third of the 25 ranked programs. The program graduates 69% of its students, above the 64% average across the ranked schools. Louisiana State University and Agricultural & Mechanical College admits 73% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list.

On cost, Louisiana State University and Agricultural & Mechanical College charges $8,038 a year in-state. Over four years that totals about $32,152 in tuition. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

Based in Midland, MI, Northwood University is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #12 of the 25 ranked here, earning a 78.2 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 80.6 group average, in the middle third of the 25 ranked programs. The program graduates 63% of its students, below the 64% average across the ranked schools. Northwood University admits 65% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 94%.

On cost, Northwood University charges $32,800 a year in-state. Over four years that totals about $131,200 in tuition. That puts it mid-pack on price on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its an online option.

Thomas Edison State University is a public institution in Trenton, NJ. Its Bachelor's in Marketing program ranks #13 of the 25 analyzed here with a 75.9 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 80.6 group average, in the middle third of the 25 ranked programs. The university enrolls 7,544 students overall. The degree is also offered online, which widens access for working students.

On cost, Thomas Edison State University charges $6,838 a year in-state, versus $8,856 for out-of-state students. Over four years that is about $27,352 in tuition for residents, against $35,424 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. Graduates step into a field with a $125,470 national median salary reported by the BLS. That median runs roughly 18x the program's annual in-state tuition. For prospective students, the draw here is low in-state cost paired with an online option.

Judson University is a private, nonprofit institution in Elgin, IL. Its Bachelor's in Marketing program ranks #14 of the 25 analyzed here with a 74.8 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 80.6 group average, in the middle third of the 25 ranked programs. The program graduates 60% of its students, below the 64% average across the ranked schools. Judson University admits 48% of applicants, more selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 94%.

On cost, Judson University charges $29,237 a year in-state. Over four years that totals about $116,948 in tuition. That puts it mid-pack on price on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is genuine selectivity paired with an online option.

Olivet Nazarene University is a private, nonprofit institution in Bourbonnais, IL. Its Bachelor's in Marketing program ranks #15 of the 25 analyzed here with a 73.8 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 80.6 group average, in the middle third of the 25 ranked programs. The program graduates 61% of its students, below the 64% average across the ranked schools. Olivet Nazarene University admits 56% of applicants, more selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 94%.

On cost, Olivet Nazarene University charges $37,910 a year in-state. Over four years that totals about $151,640 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is genuine selectivity paired with an online option.

Based in Lebanon, IL, McKendree University is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #16 of the 25 ranked here, earning a 73.3 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 80.6 group average, in the middle third of the 25 ranked programs. The program graduates 53% of its students, below the 64% average across the ranked schools. McKendree University admits 72% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 94%.

On cost, McKendree University charges $33,310 a year in-state. Over four years that totals about $133,240 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its an online option.

Lynn University is a private, nonprofit institution in Boca Raton, FL. Its Bachelor's in Marketing program ranks #17 of the 25 analyzed here with a 73.1 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 80.6 group average, in the lower third of the 25 ranked programs. The program graduates 52% of its students, below the 64% average across the ranked schools. Lynn University admits 73% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 94%.

On cost, Lynn University charges $42,730 a year in-state. Over four years that totals about $170,920 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its an online option.

University of Arkansas at Little Rock is a public institution in Little Rock, AR. Its Bachelor's in Marketing program ranks #18 of the 25 analyzed here with a 72.9 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 80.6 group average, in the lower third of the 25 ranked programs. The program graduates 42% of its students, below the 64% average across the ranked schools. University of Arkansas at Little Rock admits 59% of applicants, more selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list.

On cost, University of Arkansas at Little Rock charges $6,810 a year in-state, roughly 2.9x the $19,620 out-of-state rate. Over four years that is about $27,240 in tuition for residents, against $78,480 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with genuine selectivity.

Southwest Minnesota State University is a public institution in Marshall, MN. Its Bachelor's in Marketing program ranks #19 of the 25 analyzed here with a 72.5 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 80.6 group average, in the lower third of the 25 ranked programs. The program graduates 45% of its students, below the 64% average across the ranked schools. Southwest Minnesota State University admits 62% of applicants, more selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 94%.

On cost, Southwest Minnesota State University charges $8,840 a year in-state. Over four years that totals about $35,360 in tuition. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with genuine selectivity.

Based in Denver, CO, Regis University is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #20 of the 25 ranked here, earning a 72.1 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 80.6 group average, in the lower third of the 25 ranked programs. The program graduates 61% of its students, below the 64% average across the ranked schools. Regis University admits 86% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 94%.

On cost, Regis University charges $23,700 a year in-state. Over four years that totals about $94,800 in tuition. That puts it mid-pack on price on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its an online option.

University of Michigan-Flint is a public institution in Flint, MI. Its Bachelor's in Marketing program ranks #21 of the 25 analyzed here with a 72.0 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 80.6 group average, in the lower third of the 25 ranked programs. The program graduates 40% of its students, below the 64% average across the ranked schools. University of Michigan-Flint admits 70% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 94%.

On cost, University of Michigan-Flint charges $13,554 a year in-state, roughly 2.0x the $27,108 out-of-state rate. Over four years that is about $54,216 in tuition for residents, against $108,432 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with an online option.

Based in Fort Wayne, IN, Indiana Institute of Technology is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #22 of the 25 ranked here, earning a 71.9 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 80.6 group average, in the lower third of the 25 ranked programs. The program graduates 48% of its students, below the 64% average across the ranked schools. Indiana Institute of Technology admits 70% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 94%.

On cost, Indiana Institute of Technology charges $30,836 a year in-state. Over four years that totals about $123,344 in tuition. That puts it mid-pack on price on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its an online option.

Lasell University is a private, nonprofit institution in Newton, MA. Its Bachelor's in Marketing program ranks #23 of the 25 analyzed here with a 71.7 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 80.6 group average, in the lower third of the 25 ranked programs. The program graduates 59% of its students, below the 64% average across the ranked schools. Lasell University admits 81% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 94%.

On cost, Lasell University charges $27,040 a year in-state. Over four years that totals about $108,160 in tuition. That puts it mid-pack on price on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its an online option.

Based in Jacksonville, AL, Jacksonville State University is a public institution. Its Bachelor's in Marketing program lands at #24 of the 25 ranked here, earning a 71.2 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 80.6 group average, in the lower third of the 25 ranked programs. The program graduates 55% of its students, below the 64% average across the ranked schools. Jacksonville State University admits 78% of applicants, less selective than the 62% average for the group. That is more open than the 12% rate at Washington University in St Louis, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 94%.

On cost, Jacksonville State University charges $10,440 a year in-state, roughly 2.0x the $20,880 out-of-state rate. Over four years that is about $41,760 in tuition for residents, against $83,520 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with an online option.

Based in Waterbury, CT, Post University is a private, for-profit institution. Its Bachelor's in Marketing program lands at #25 of the 25 ranked here, earning a 70.9 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 80.6 group average, in the lower third of the 25 ranked programs. The program graduates 25% of its students, below the 64% average across the ranked schools. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 94%. The university enrolls 16,178 students overall. The degree is also offered online, which widens access for working students.

On cost, Post University charges $15,616 a year in-state. Over four years that totals about $62,464 in tuition. That puts it mid-pack on price on this list, where annual in-state tuition runs from $4,721 at Florida International University to $67,420 at George Washington University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. That median runs roughly 8x the program's annual in-state tuition. For prospective students, the main draw here is its an online option.