The Best Marketing Programs in New Jersey for 2026

Rutgers University-Newark is a public institution in Newark, NJ. Its Bachelor's in Marketing program ranks #4 of the 18 analyzed here with an 84.4 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 74.9 group average, in the top third of the 18 ranked programs. The program graduates 64% of its students, above the 58% average across the ranked schools. Rutgers University-Newark admits 71% of applicants, more selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 34% to 84%.

On cost, Rutgers University-Newark charges $14,222 a year in-state, roughly 2.4x the $33,734 out-of-state rate. Over four years that is about $56,888 in tuition for residents, against $134,936 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

Rutgers University-Camden is a public institution in Camden, NJ. Its Bachelor's in Marketing program ranks #5 of the 18 analyzed here with an 83.9 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 74.9 group average, in the top third of the 18 ranked programs. The program graduates 67% of its students, above the 58% average across the ranked schools. Rutgers University-Camden admits 66% of applicants, more selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 34% to 84%.

On cost, Rutgers University-Camden charges $14,222 a year in-state, roughly 2.4x the $33,734 out-of-state rate. Over four years that is about $56,888 in tuition for residents, against $134,936 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

Based in Madison, NJ, Drew University is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #6 of the 18 ranked here, earning an 83.3 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits above the 74.9 group average, in the top third of the 18 ranked programs. The program graduates 70% of its students, above the 58% average across the ranked schools. Drew University admits 68% of applicants, more selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 34% to 84%.

On cost, Drew University charges $45,950 a year in-state. Over four years that totals about $183,800 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with genuine selectivity.

Based in Caldwell, NJ, Caldwell University is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #7 of the 18 ranked here, earning a 78.0 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits above the 74.9 group average, in the middle third of the 18 ranked programs. The program graduates 57% of its students, below the 58% average across the ranked schools. Caldwell University admits 71% of applicants, more selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 34% to 84%.

On cost, Caldwell University charges $38,470 a year in-state. Over four years that totals about $153,880 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its genuine selectivity.

Based in Lawrenceville, NJ, Rider University is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #8 of the 18 ranked here, earning a 76.8 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits above the 74.9 group average, in the middle third of the 18 ranked programs. The program graduates 61% of its students, above the 58% average across the ranked schools. Rider University admits 79% of applicants, less selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 34% to 84%.

On cost, Rider University charges $39,700 a year in-state. Over four years that totals about $158,800 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its above-average completion.

Thomas Edison State University is a public institution in Trenton, NJ. Its Bachelor's in Marketing program ranks #9 of the 18 analyzed here with a 75.9 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 74.9 group average, in the middle third of the 18 ranked programs. The university enrolls 7,544 students overall. The degree is also offered online, which widens access for working students.

On cost, Thomas Edison State University charges $6,838 a year in-state, versus $8,856 for out-of-state students. Over four years that is about $27,352 in tuition for residents, against $35,424 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. Graduates step into a field with a $125,470 national median salary reported by the BLS. That median runs roughly 18x the program's annual in-state tuition. For prospective students, the draw here is low in-state cost paired with an online option.

Based in Madison, NJ, Fairleigh Dickinson University-Florham Campus is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #10 of the 18 ranked here, earning a 74.4 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 74.9 group average, in the middle third of the 18 ranked programs. The program graduates 67% of its students, above the 58% average across the ranked schools. Fairleigh Dickinson University-Florham Campus admits 95% of applicants, less selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 34% to 84%.

On cost, Fairleigh Dickinson University-Florham Campus charges $36,288 a year in-state. Over four years that totals about $145,152 in tuition. That puts it mid-pack on price on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its above-average completion.

Fairleigh Dickinson University-Metropolitan Campus is a private, nonprofit institution in Teaneck, NJ. Its Bachelor's in Marketing program ranks #11 of the 18 analyzed here with a 71.2 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 74.9 group average, in the middle third of the 18 ranked programs. The program graduates 53% of its students, below the 58% average across the ranked schools. Fairleigh Dickinson University-Metropolitan Campus admits 91% of applicants, less selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 34% to 84%.

On cost, Fairleigh Dickinson University-Metropolitan Campus charges $35,830 a year in-state. Over four years that totals about $143,320 in tuition. That puts it mid-pack on price on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. It earns its place in the top 18 on the balance of cost, completion, and outcomes.

Kean University is a public institution in Union, NJ. Its Bachelor's in Marketing program ranks #12 of the 18 analyzed here with a 70.2 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 74.9 group average, in the middle third of the 18 ranked programs. The program graduates 47% of its students, below the 58% average across the ranked schools. Kean University admits 76% of applicants, more selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 34% to 84%.

On cost, Kean University charges $11,859 a year in-state, versus $20,006 for out-of-state students. Over four years that is about $47,436 in tuition for residents, against $80,024 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with genuine selectivity.

Georgian Court University is a private, nonprofit institution in Lakewood, NJ. Its Bachelor's in Marketing program ranks #13 of the 18 analyzed here with a 69.4 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 74.9 group average, in the lower third of the 18 ranked programs. The program graduates 54% of its students, below the 58% average across the ranked schools. Georgian Court University admits 79% of applicants, less selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 34% to 84%.

On cost, Georgian Court University charges $35,360 a year in-state. Over four years that totals about $141,440 in tuition. That puts it mid-pack on price on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. It earns its place in the top 18 on the balance of cost, completion, and outcomes.

Saint Peter's University is a private, nonprofit institution in Jersey City, NJ. Its Bachelor's in Marketing program ranks #14 of the 18 analyzed here with a 67.6 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 74.9 group average, in the lower third of the 18 ranked programs. The program graduates 58% of its students, above the 58% average across the ranked schools. Saint Peter's University admits 90% of applicants, less selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 34% to 84%.

On cost, Saint Peter's University charges $41,152 a year in-state. Over four years that totals about $164,608 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its above-average completion.

Based in Wayne, NJ, William Paterson University of New Jersey is a public institution. Its Bachelor's in Marketing program lands at #15 of the 18 ranked here, earning a 65.4 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 74.9 group average, in the lower third of the 18 ranked programs. The program graduates 44% of its students, below the 58% average across the ranked schools. William Paterson University of New Jersey admits 90% of applicants, less selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 34% to 84%.

On cost, William Paterson University of New Jersey charges $15,204 a year in-state, versus $24,844 for out-of-state students. Over four years that is about $60,816 in tuition for residents, against $99,376 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its low in-state cost.

Felician University is a private, nonprofit institution in Lodi, NJ. Its Bachelor's in Marketing program ranks #16 of the 18 analyzed here with a 62.4 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 74.9 group average, in the lower third of the 18 ranked programs. The program graduates 47% of its students, below the 58% average across the ranked schools. Its completion rate lands toward the lower end in a group where graduation runs from 34% to 84%. It is one of the smaller campuses here, with 2,427 students.

On cost, Felician University charges $36,550 a year in-state. Over four years that totals about $146,200 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. That median runs roughly 3x the program's annual in-state tuition. It earns its place in the top 18 on the balance of cost, completion, and outcomes.

Berkeley College-Woodland Park is a private, for-profit institution in Woodland Park, NJ. Its Bachelor's in Marketing program ranks #17 of the 18 analyzed here with a 62.2 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 74.9 group average, in the lower third of the 18 ranked programs. The program graduates 44% of its students, below the 58% average across the ranked schools. Its completion rate lands toward the lower end in a group where graduation runs from 34% to 84%. It is one of the smaller campuses here, with 1,996 students.

On cost, Berkeley College-Woodland Park charges $26,420 a year in-state. Over four years that totals about $105,680 in tuition. That puts it mid-pack on price on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. That median runs roughly 5x the program's annual in-state tuition. It earns its place in the top 18 on the balance of cost, completion, and outcomes.

New Jersey City University is a public institution in Jersey City, NJ. Its Bachelor's in Marketing program ranks #18 of the 18 analyzed here with a 58.5 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 74.9 group average, in the lower third of the 18 ranked programs. The program graduates 34% of its students, below the 58% average across the ranked schools. New Jersey City University admits 98% of applicants, less selective than the 78% average for the group. That is more open than the 58% rate at Rutgers University-New Brunswick, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 34% to 84%. The university enrolls 5,429 students overall.

On cost, New Jersey City University charges $14,268 a year in-state. Over four years that totals about $57,072 in tuition. That puts it among the most affordable on this list, where annual in-state tuition runs from $6,838 at Thomas Edison State University to $50,380 at Seton Hall University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its low in-state cost.