The Cheapest Online Marketing Degree Programs of 2026

Florida International University is a public institution in Miami, FL. Its Bachelor's in Marketing program ranks #4 of the 25 analyzed here with an 87.9 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 70.2 group average, in the top third of the 25 ranked programs. The program graduates 74% of its students, above the 50% average across the ranked schools. Florida International University admits 55% of applicants, more selective than the 82% average for the group. Its completion rate lands among the strongest in a group where graduation runs from 30% to 75%.

On cost, Florida International University charges $4,721 a year in-state, roughly 4x the $16,529 out-of-state rate. Over four years that is about $18,884 in tuition for residents, against $66,116 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,176 at Georgia Southwestern State University to $11,018 at Park University. The spread makes the program a clearer value for FL residents than for out-of-state students. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

Based in Rexburg, ID, Brigham Young University-Idaho is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #5 of the 25 ranked here, earning a 67.4 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 70.2 group average, in the top third of the 25 ranked programs. The program graduates 55% of its students, above the 50% average across the ranked schools. Brigham Young University-Idaho admits 96% of applicants, less selective than the 82% average for the group. That is more open than the 55% rate at Florida International University, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 30% to 75%.

On cost, Brigham Young University-Idaho charges $4,800 a year in-state. Over four years that totals about $19,200 in tuition. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,176 at Georgia Southwestern State University to $11,018 at Park University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

Western New Mexico University is a public institution in Silver City, NM. Its Bachelor's in Marketing program ranks #6 of the 25 analyzed here with a 57.2 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 70.2 group average, in the top third of the 25 ranked programs. The program graduates 32% of its students, below the 50% average across the ranked schools. Its completion rate lands toward the lower end in a group where graduation runs from 30% to 75%. It is one of the smaller campuses here, with 3,531 students.

On cost, Western New Mexico University charges $4,914 a year in-state, roughly 2.3x the $11,400 out-of-state rate. Over four years that is about $19,656 in tuition for residents, against $45,600 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,176 at Georgia Southwestern State University to $11,018 at Park University. The spread makes the program a clearer value for NM residents than for out-of-state students. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with an online option.

Based in Lafayette, LA, University of Louisiana at Lafayette is a public institution. Its Bachelor's in Marketing program lands at #7 of the 25 ranked here, earning a 70.8 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits above the 70.2 group average, in the top third of the 25 ranked programs. The program graduates 53% of its students, above the 50% average across the ranked schools. University of Louisiana at Lafayette admits 87% of applicants, less selective than the 82% average for the group. That is more open than the 55% rate at Florida International University, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 30% to 75%.

On cost, University of Louisiana at Lafayette charges $5,407 a year in-state, roughly 4x the $19,135 out-of-state rate. Over four years that is about $21,628 in tuition for residents, against $76,540 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,176 at Georgia Southwestern State University to $11,018 at Park University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

University of Louisiana at Monroe is a public institution in Monroe, LA. Its Bachelor's in Marketing program ranks #8 of the 25 analyzed here with a 70.5 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 70.2 group average, in the top third of the 25 ranked programs. The program graduates 54% of its students, above the 50% average across the ranked schools. University of Louisiana at Monroe admits 85% of applicants, less selective than the 82% average for the group. That is more open than the 55% rate at Florida International University, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 30% to 75%.

On cost, University of Louisiana at Monroe charges $5,788 a year in-state. Over four years that totals about $23,152 in tuition. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,176 at Georgia Southwestern State University to $11,018 at Park University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

Based in Maryville, MO, Northwest Missouri State University is a public institution. Its Bachelor's in Marketing program lands at #9 of the 25 ranked here, earning a 69.2 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 70.2 group average, in the middle third of the 25 ranked programs. The program graduates 54% of its students, above the 50% average across the ranked schools. Northwest Missouri State University admits 86% of applicants, less selective than the 82% average for the group. That is more open than the 55% rate at Florida International University, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 30% to 75%.

On cost, Northwest Missouri State University charges $6,713 a year in-state, roughly 2.0x the $13,426 out-of-state rate. Over four years that is about $26,852 in tuition for residents, against $53,704 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $4,176 at Georgia Southwestern State University to $11,018 at Park University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

University of Arkansas at Little Rock is a public institution in Little Rock, AR. Its Bachelor's in Marketing program ranks #10 of the 25 analyzed here with a 72.9 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 70.2 group average, in the middle third of the 25 ranked programs. The program graduates 42% of its students, below the 50% average across the ranked schools. University of Arkansas at Little Rock admits 59% of applicants, more selective than the 82% average for the group. That is more open than the 55% rate at Florida International University, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 30% to 75%.

On cost, University of Arkansas at Little Rock charges $6,810 a year in-state, roughly 2.9x the $19,620 out-of-state rate. Over four years that is about $27,240 in tuition for residents, against $78,480 for non-residents. That puts it mid-pack on price on this list, where annual in-state tuition runs from $4,176 at Georgia Southwestern State University to $11,018 at Park University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is genuine selectivity paired with an online option.