The Best Marketing Programs in Massachusetts for 2026
The best marketing programs in Massachusetts span a huge cost range, from $17,006 a year at a public flagship to $69,400 a year at a private college, and that gap says more about how to choose than any single average could. We scored 11 marketing programs across the state on IPEDS graduation rate, admission selectivity, cost, and outcomes data to build this ranking, and the results show you do not have to pay private-school tuition to land in a strong program. Average graduation rate across all 11 ranked schools is 77 percent, but that number hides real spread: the top program graduates 91 percent of its students, while the lowest-ranked graduates 64 percent.
If cost is your first filter, start with University of Massachusetts-Amherst. In-state tuition runs $17,006 a year, a quarter of what the priciest school on this list charges, and UMass Amherst still posted an 83 percent graduation rate and the second-highest Hakia Score in this entire ranking. That is the tradeoff worth understanding before you compare programs on price alone: Massachusetts has both premium private options and a public flagship that competes with them on outcomes at a fraction of the cost.
What follows breaks down what these marketing programs actually cost, how accreditation and certification factor into your decision, when an online or accelerated bachelor of marketing makes sense, and what marketing graduates earn nationally once they're working. Every figure below ties to real per-school data or a national BLS number, never a guess.
Key Takeaways on the Best Marketing Bachelor's Programs in Massachusetts
- In-state tuition among the 11 ranked marketing programs runs from $17,006 a year at UMass Amherst to $69,400 a year at Boston College.
- Average graduation rate across the 11 ranked schools is 77 percent, with a high of 91 percent at Boston College and a low of 64 percent at Western New England University.
- Boston College tops this ranking with a 95.6 Hakia Score and a 91 percent graduation rate, the best of any school scored.
- UMass Amherst is the strongest value pick: $17,006 in-state tuition, an 83 percent graduation rate, and the number 2 Hakia Score in the state.
- The BLS reports a national median salary of $125,470 a year for advertising, promotions, and marketing managers, a figure that applies to graduates of every school in this ranking.
- We analyzed 11 marketing programs in Massachusetts to build this ranking, weighing graduation rate, selectivity, cost, and outcomes against IPEDS data.
We rank marketing programs in Massachusetts using a Hakia Score built from four factors, graduation rate, admission selectivity, in-state cost, and outcomes, pulled from U.S. Department of Education IPEDS data and checked against national BLS wage data. Every school in this ranking is scored on the same formula, so a $17,006 public option and a $69,400 private option are compared on identical terms rather than ranked by name recognition.
The 11 Best Marketing Bachelor's Programs in Massachusetts, Ranked for 2026
| # | Program | Type | In-state tuition | Grad rate | Admit rate | Hakia Score |
|---|---|---|---|---|---|---|
| 1 | Boston CollegeChestnut Hill, MA | Nonprofit | $69,400 | 91% | 16% | 95.6 |
| 2 | University of Massachusetts-AmherstAmherst, MA | Public | $17,006 | 83% | 60% | 94.3 |
| 3 | Bentley UniversityWaltham, MA · online option | Nonprofit | $61,000 | 87% | 45% | 93.0 |
| 4 | Clark UniversityWorcester, MA | Nonprofit | $57,440 | 77% | 40% | 92.0 |
| 5 | Emerson CollegeBoston, MA | Nonprofit | $56,032 | 77% | 51% | 90.1 |
| 6 | Endicott CollegeBeverly, MA · online option | Nonprofit | $39,750 | 76% | 71% | 86.8 |
| 7 | Merrimack CollegeNorth Andover, MA | Nonprofit | $49,352 | 70% | 70% | 86.1 |
| 8 | Stonehill CollegeEaston, MA | Nonprofit | $55,750 | 76% | 66% | 86.0 |
| 9 | Simmons UniversityBoston, MA | Nonprofit | $45,534 | 72% | 70% | 85.5 |
| 10 | Springfield CollegeSpringfield, MA | Nonprofit | $43,800 | 74% | 72% | 82.3 |
| 11 | Western New England UniversitySpringfield, MA | Nonprofit | $44,680 | 64% | 83% | 80.3 |
The Top Marketing Bachelor's Programs in Massachusetts at a Glance
Each program scores 0 to 100 on the Hakia Score, a composite of graduation rate, cost, selectivity, and outcomes. Longer bars rank higher.
Inside the Top Marketing Bachelor's Programs in Massachusetts
Boston College
Chestnut Hill, MA · Nonprofit
- Grad rate
- 91%
- Admit rate
- 16%
- In-state
- $69,400
- Out-of-state
- $69,400
Boston College's Carroll School of Management posts a 91% graduation rate and accepts just 16% of applicants, the tightest and highest-performing marketing program in Massachusetts this cycle.
- 91% graduation rate
- 16% admit rate
- $69,400 tuition
- Marketing concentration built around MKTG1021 Marketing Principles
Boston College's Carroll School of Management offers marketing as a concentration and a minor rather than a standalone major, built around Marketing Principles (MKTG1021) as the required gateway course. From there, students work through strategy, positioning, and customer-relationship coursework that mixes qualitative research methods with quantitative analysis, covering new product launches, pricing and distribution strategy, service innovation, sales force management, and internet marketing campaigns.
The numbers back up the #1 Hakia Score in Massachusetts: 95.6. Boston College graduates 91% of its students, the highest rate among the 11 programs here, while accepting only 16% of applicants, the most selective admit rate in the state. Tuition runs a flat $69,400 whether you're from Massachusetts or out of state, since Boston College doesn't offer an in-state discount. At an enrollment of 15,432, this program fits a student who can compete for one of the more selective seats in New England business education and has the budget, or the aid package, to cover a private-school price tag.
University of Massachusetts-Amherst
Amherst, MA · Public
- Grad rate
- 83%
- Admit rate
- 60%
- In-state
- $17,006
- Out-of-state
- $39,683
UMass Amherst's Isenberg School delivers an AACSB-accredited, fully online marketing major for $17,006 a year in-state, less than a quarter of Boston College's $69,400 sticker price.
- 83% graduation rate
- 60% admit rate
- $17,006 in-state tuition
- AACSB-accredited, fully online BBA marketing major
The Isenberg School of Management runs its marketing major as a fully online BBA option, built for students completing a degree while working or changing careers. The curriculum covers retail marketing, consumer behavior, communications, and digital marketing across 12 general education requirements, 12 business core courses, four marketing major courses, and two upper-level business electives, with room to specialize through electives like Social Media & Marketing Analytics, Sales & Distribution Strategy, and Marketing for Sustainable Business. Isenberg's own program page notes the degree carries AACSB accreditation, the standard used to benchmark business school quality.
UMass Amherst earns a 94.3 Hakia Score, the #2 marketing program in Massachusetts, with an 83% graduation rate and a 60% admit rate, far more accessible than Boston College's 16%. The tuition gap is the real story: $17,006 a year in-state versus $39,683 out-of-state, a $22,677 annual difference that makes this the clear value pick for Massachusetts residents. With 31,726 students enrolled, it's also the largest program on this list, built for students who want a flexible, accredited business degree without private-school pricing.
Bentley University
Waltham, MA · Nonprofit · online option
- Grad rate
- 87%
- Admit rate
- 45%
- In-state
- $61,000
- Out-of-state
- $61,000
Bentley's own CareerEdge tracking puts marketing graduates at a 99% post-graduate outcome rate, with 89% completing at least one internship before they finish.
- 87% graduation rate
- 45% admit rate
- $61,000 tuition
- 99% post-graduate outcome rate, per Bentley CareerEdge
Bentley University's marketing major puts students directly into corporate partnerships, working on research and strategic planning projects for well-known brands alongside coursework in advertising and promotion, analytics, market research, social media strategy, and product development. The program is also listed as available online, and its course catalog includes specialty electives like Luxury Marketing (MK 346), which covers brand management across fashion, perfume, jewelry, hotels, and automobiles, plus a newer AI and Marketing course where students built a class-generated AI usage policy and tested marketing applications of generative tools.
Bentley posts an 87% graduation rate and a 45% admit rate, landing a 93 Hakia Score for the #3 spot in Massachusetts. Tuition is a flat $61,000 regardless of residency, on a campus of 5,333 students. Bentley's own institutional research also reports that 89% of students complete at least one internship and that marketing graduates see a 99% post-graduate outcome rate, with an average starting salary of $60,000 tracked through its CareerEdge program. That's a self-reported school figure, not a national labor statistic, but it's a concrete data point for students weighing Bentley against a larger, less specialized university.
Clark University
Worcester, MA · Nonprofit
- Grad rate
- 77%
- Admit rate
- 40%
- In-state
- $57,440
- Out-of-state
- $57,440
Clark University's marketing majors learn from faculty who've consulted for Gillette, L.L. Bean, and Godiva, inside a program with a 40% admit rate and a $57,440 tuition, the lowest of the three costliest private options in this ranking.
- 77% graduation rate
- 40% admit rate
- $57,440 tuition
- faculty have consulted for Gillette, L.L. Bean, and Godiva
Clark University's School of Business runs its Marketing B.S. through coursework in branding, advertising, market research, digital media, and consumer psychology, paired with hands-on consulting projects for community businesses and organizations. Clark's own program page cites faculty who have consulted for brands including Gillette, L.L. Bean, and Godiva, alongside instructors working as social entrepreneurs and sustainable-business advocates. Students graduate able to evaluate digital marketing channels like search engine optimization, display ads, and social media, and to measure campaign effectiveness with key performance indicators.
Clark holds a 92 Hakia Score, the #4 marketing program in Massachusetts, with a 77% graduation rate and a 40% admit rate, more selective than every other private option here except Boston College's 16%. Tuition runs $57,440 flat, the lowest of the three costliest private programs in this ranking, $3,560 below Bentley's $61,000 and $11,960 below Boston College's $69,400. At 3,925 students, Clark is smaller than the three programs ranked above it, Boston College, UMass Amherst, and Bentley, a fit for students who want a private-school marketing degree with direct faculty access and a lower price tag than BC or Bentley.
Emerson College
Boston, MA · Nonprofit
- Grad rate
- 77%
- Admit rate
- 51%
- In-state
- $56,032
- Out-of-state
- $56,032
Emerson pairs the fourth-most selective admit rate in this 11-program ranking, 51%, with a 77% graduation rate and hands-on work through its student-run EmComm marketing agency.
- 90.1 Hakia Score
- 77% graduation rate
- 51% admit rate, 4th-most selective in this ranking
- Student-run EmComm agency + senior client capstone
Emerson's Marketing Communication B.S. sits inside the School of Communication's Department of Marketing Communication, not a standalone business school, and that shapes the curriculum: a psychology-and-communication-theory core paired with courses in economics and statistics. Seniors complete a capstone with a real client, and many work earlier through EmComm, the department's student-run marketing agency, or the Emerson Experience in Entrepreneurship Studies (E3) for students building their own ventures. Boston supplies the internship pipeline, with recent placements at 826 Boston, Boston Children's Hospital, Digitas, and Connelly Partners.
Emerson earns a Hakia Score of 90.1, ranking it 5th among the 11 marketing programs in Massachusetts. Admission is competitive at a 51% admit rate, the fourth-most selective in this ranking, and 77% of students graduate. Tuition runs $56,032 flat, since Emerson charges the same rate regardless of residency. At 5,263 students, it fits applicants who want a communication-school lens on marketing, real-agency experience before graduation, and can clear one of the tightest admit bars on this list.
Endicott College
Beverly, MA · Nonprofit · online option
- Grad rate
- 76%
- Admit rate
- 71%
- In-state
- $39,750
- Out-of-state
- $39,750
Endicott's Marketing B.S. costs $39,750, $16,282 less than Emerson's, while still requiring a 12-credit senior internship across three specialization tracks.
- 86.8 Hakia Score
- 76% graduation rate
- $39,750 tuition, lowest among private programs here
- 12-credit senior internship across 3 specializations
Endicott's Marketing B.S., housed in the School of Business, builds from foundational courses in consumer behavior, marketing research, economics, and communication, then lets students specialize in one of three tracks: consumer product development and merchandising; advertising and promotional communications administration; or international marketing. The degree runs 125 to 126 credits and folds in two early internships (INT 100, INT 200) before a 12-credit semester-long internship senior year, alongside a senior thesis and a capstone course in Integrated Marketing Communications.
Endicott posts a Hakia Score of 86.8, good for 6th in Massachusetts, with a 76% graduation rate and a more accessible 71% admit rate, the third-highest in this 11-program ranking. Tuition is $39,750 flat, $16,282 less than Emerson's $56,032 and the lowest among the 10 private programs in this ranking. With 4,394 students enrolled, Endicott fits applicants who want a customizable, specialization-driven marketing degree with a mandated capstone internship, at the lowest private-school sticker price on this list.
Merrimack College
North Andover, MA · Nonprofit
- Grad rate
- 70%
- Admit rate
- 70%
- In-state
- $49,352
- Out-of-state
- $49,352
Merrimack guarantees every marketing major a co-op or internship placement, backed by a 70% admit rate and a Hakia Score of 86.1.
- 86.1 Hakia Score
- Guaranteed co-op/internship
- 70% admit rate
- $49,352 tuition
Merrimack's B.S. in Marketing runs through the Girard School of Business, NECHE-accredited, as a four-year, on-campus program with fall and spring start terms. Every marketing major gets a guaranteed co-op or internship placement. Core coursework covers Marketing Strategy (segmentation, targeting, customer lifetime value, branding), Marketing Research (an approved research project), and Digital Marketing (social campaigns, email, podcasts, websites), building toward stated skills in marketing analytics and social media marketing.
Merrimack's Hakia Score of 86.1 ranks it 7th in Massachusetts. Its 70% graduation rate is the second-lowest in this ranking, ahead of only Western New England's 64%, and its 70% admit rate puts it in the middle of the pack for selectivity. Tuition is $49,352 flat, between Endicott's $39,750 and Stonehill's $55,750. At 5,862 students, it is the third-largest program on this list, behind only UMass Amherst and Boston College, and it fits applicants who want a guaranteed hands-on placement locked in before they even declare a concentration.
Stonehill College
Easton, MA · Nonprofit
- Grad rate
- 76%
- Admit rate
- 66%
- In-state
- $55,750
- Out-of-state
- $55,750
Stonehill's Marketing B.S.B.A. carries AACSB accreditation, per the school, held by fewer than 6% of business programs worldwide, inside the second-smallest program in this ranking at 2,674 students.
- 86.0 Hakia Score
- 76% graduation rate
- AACSB accreditation, per the school
- 2,674 enrollment, second-smallest in this ranking
Stonehill's Marketing major, a B.S.B.A. housed in the Meehan School of Business, requires Marketing Principles, Marketing Research, Consumer Behavior, and Marketing Strategy, then three electives from a list that spans Sales Management, Advertising Management, Business-to-Business Marketing, Healthcare Marketing, Sport Marketing, Digital Marketing and Entrepreneurial Strategies, Social Media Marketing, and Global Marketing. The school states its business program carries AACSB International accreditation, a credential it says fewer than 6% of business schools worldwide hold. The program layers in a liberal arts foundation tied to the college's Congregation of Holy Cross roots.
Stonehill's Hakia Score of 86.0 places it 8th in Massachusetts among the programs profiled here. Graduation runs 76%, just a point behind Emerson's 77%, and the 66% admit rate sits between Merrimack's 70% and Emerson's 51%. Tuition is $55,750 flat, just $282 under Emerson's $56,032 and the fifth-highest among the 11 programs in this ranking. At 2,674 students, Stonehill is the second-smallest program on this list, just 75 students more than Springfield College's 2,599, fitting applicants who want a broad marketing elective menu inside a small, AACSB-accredited business school.
Simmons University
Boston, MA · Nonprofit
- Grad rate
- 72%
- Admit rate
- 70%
- In-state
- $45,534
- Out-of-state
- $45,534
Simmons pairs an AI-integrated marketing curriculum with Boston internships at the Red Sox and Boston Children's Hospital, backing its 85.5 Hakia Score, the 9th-highest in Massachusetts.
- 72% graduation rate
- 70% admit rate
- $45,534 tuition, same for in-state and out-of-state
- AI-integrated marketing curriculum
Simmons University's BSBA in Marketing is built around hands-on campaign work: students design marketing campaigns, research market trends and stakeholders, and evaluate product and distribution decisions for real clients. The program has integrated AI tools such as ChatGPT directly into coursework, teaching students to draft prompts, interpret AI-generated insights, and apply them to campaign strategy and consumer sentiment analysis. Students can specialize in marketing research, marketing analytics, brand management, or advertising, and the program leans on its Boston location for internships at organizations including Hannaford's, the Boston Red Sox, Boston Children's Hospital, and Brown Brothers Harriman.
Simmons earns a Hakia Score of 85.5, the 9th-highest among ranked Massachusetts marketing programs. Its 72% graduation rate and 70% admit rate put it in the middle of the pack for selectivity and completion. Tuition is a flat $45,534 regardless of home state, so out-of-state students face no premium the way they would at a public university. With 4,666 total students, the program suits applicants who want a mid-sized private university, an internship-dense Boston campus, and coursework that treats AI fluency as a core marketing skill rather than an elective.
Springfield College
Springfield, MA · Nonprofit
- Grad rate
- 74%
- Admit rate
- 72%
- In-state
- $43,800
- Out-of-state
- $43,800
Springfield College lets marketing majors earn a BS and MBA in five years, with automatic MBA admission at a 3.0 GPA and no extra application, on top of an 82.3 Hakia Score good for 10th in Massachusetts.
- 74% graduation rate
- 72% admit rate
- $43,800 tuition, flat rate
- MBA 4+1 pathway with no extra application
Springfield College's BS in Marketing covers product development and management, branding, pricing, promotion, and distribution, with experiential learning built into upper-level courses through business simulations and case studies. Students can pair the major with a minor in psychology, graphic design, or creative writing. The program's standout feature is its MBA 4+1 pathway: marketing majors who maintain a 3.0 GPA at matriculation get automatic, no-application admission into Springfield's MBA program and can finish the graduate degree in one additional year on top of the four-year bachelor's.
The program holds a Hakia Score of 82.3, ranking 10th among Massachusetts marketing programs in this analysis. Its 74% graduation rate and 72% admit rate are both slightly stronger than Simmons' figures, and tuition runs a flat $43,800 with no out-of-state surcharge. Enrollment of 2,599 makes this the smallest campus among the 11 programs in this ranking, which fits students who want small classroom sizes plus a guaranteed, low-friction route to a master's degree without a second application or added admissions risk.
Western New England University
Springfield, MA · Nonprofit
- Grad rate
- 64%
- Admit rate
- 83%
- In-state
- $44,680
- Out-of-state
- $44,680
Western New England's marketing majors work directly with real clients like the Springfield Chamber of Commerce, and the program reports 96% of its Class of 2024 employed or in graduate school within six months.
- 83% admit rate, most accessible in this ranking
- 64% graduation rate
- $44,680 tuition, flat rate
- 96% of Class of '24 employed or in grad school within 6 months
Western New England University's College of Business marketing major builds management, research and analytical, and team-based skills through client-facing project work. In the Marketing Research course, students have built surveys, analyzed data, and delivered final presentations to real clients, including the Springfield Chamber of Commerce. In Sales and Sales Management, students compete locally and nationally with digital sales presentations judged by outside professionals from companies such as Northwestern Mutual. The program also folds in an SAP Certification track, since SAP enterprise software is taught as part of the core business curriculum.
The program carries a Hakia Score of 80.3, placing it 11th among Massachusetts marketing programs here. It is the most accessible of the 11 programs in this ranking by admissions, with an 83% admit rate, but that comes with a tradeoff: a 64% graduation rate, the lowest in this ranking. Tuition is a flat $44,680 for all 3,674 students, in-state or out. The program reports that 96% of its Class of 2024 was employed or enrolled in graduate or professional school within six months of graduation, and it cites U.S. Bureau of Labor Statistics 2024 data putting average pay for advertising, marketing, promotions, public relations, and sales managers at $163,740 nationally.
What Bachelor's in Marketing Programs Cost in Massachusetts
The best marketing programs in Massachusetts split sharply along public-private lines, and the tuition gap is enormous. In-state tuition among the 11 ranked schools runs from $17,006 a year at University of Massachusetts-Amherst to $69,400 a year at Boston College, a gap of $52,394 every single year. Stretch that across four years of a bachelor of marketing and the public in-state track costs roughly $68,024 in tuition alone, versus $277,600 at the state's most expensive school, a $209,576 difference before you count room, board, or fees.
That gap matters because marketing salaries do not scale with tuition. The BLS reports a national median salary of $125,470 a year for advertising, promotions, and marketing managers, and that number is identical whether you graduate from a $17,006-a-year public school or a $69,400-a-year private one. No school controls that figure; it is a national field median, not a promise tied to any one campus, and a new graduate will not walk into it on day one since it reflects experienced managers, not entry-level hires. Still, it sets a ceiling worth working toward, and it means the $209,576 tuition gap between the cheapest and priciest schools on this list has to be justified by something other than the paycheck, things like recruiting pipelines, alumni networks, or a specific concentration a public school does not offer.
Among the 11 marketing programs we scored, average graduation rate is 77 percent, and cost does not track cleanly with outcomes. UMass Amherst charges $17,006 and graduates 83 percent of its students, beating several private schools charging two to four times as much. If you are comparing marketing programs on cost alone, that is the number worth holding onto.
Marketing Licensure and Certification, Explained
Marketing programs do not lead to a state license the way accounting or nursing degrees do. There is no bar exam or state licensing board standing between you and a marketing job. What exists instead is voluntary certification, and the one worth knowing is the American Marketing Association's Professional Certified Marketer (PCM) credential, an exam-based certification covering marketing management, digital marketing, and content marketing that most professionals pursue after a few years of work experience, not straight out of undergrad.
That absence of licensure is a feature, not a gap. It means every school in this ranking gets you to the same starting line: no state licensing board waits on your transcript before it lets you work. What actually separates marketing programs from each other is curriculum strength, graduation rate, and how well a school's career services connect students to internships and first jobs, exactly the factors built into the Hakia Score behind this ranking.
AACSB Accreditation and Why It Matters
The accreditation that matters most for marketing programs is AACSB accreditation, a standard held by about 6 percent of business schools worldwide. It applies at the business-school level, not the marketing major specifically, but it is the credential employers and graduate schools actually check. When a marketing program sits inside an AACSB-accredited business school, the curriculum has been reviewed against a consistent bar for faculty qualifications, student outcomes, and continuous improvement.
Check accreditation before you check rankings. An accredited marketing program with a modest ranking is a safer bet than an unaccredited one with a flashy website. Every school in this ranking sits inside a regionally accredited Massachusetts institution, the baseline you should never skip, and AACSB status is the next filter worth applying before you compare marketing programs on tuition or graduation rate.
Bachelor's vs Other Marketing Degree Levels
This ranking focuses on the bachelor of marketing because that is where most Massachusetts marketing students land, and it is the degree level with enough IPEDS data across all 11 schools to compare fairly. A master's in marketing exists too, but it is a smaller, more specialized track usually chosen by career-changers or people stacking a marketing credential onto an unrelated undergraduate degree, not a first-choice path into the field.
An associate degree in marketing can work as a transfer step toward a four-year bachelor of marketing, but it will not get you into a marketing manager role on its own, and none of the schools in this ranking are two-year institutions. If you already hold a bachelor's in another field and want to pivot into marketing, a graduate certificate or a master's is the faster route. If you are starting from scratch, the bachelor's-level marketing programs ranked here are the ones to compare first.
Accelerated and Online Paths Through a Marketing Program
Online marketing programs work best for a specific kind of student: someone who already has college credit, is working full-time, and is comparing cost over campus experience. An accelerated bachelor of marketing can compress the usual four years into three by running summer terms back to back, which shortens the time before you're earning a marketing salary instead of paying tuition.
If flexibility matters more to you than campus life, treat delivery format as its own filter, separate from the Hakia Score behind this ranking, which weighs graduation rate, selectivity, cost, and outcomes, not whether a program runs online, hybrid, or on campus. Call the admissions office at any school you're considering and ask directly what share of the curriculum is offered online, how internships are handled remotely, and whether the accelerated track changes total cost. Those specifics vary from program to program in ways the aggregate data behind this ranking cannot capture.
Bachelor's in Marketing Programs, Salary, and Career Outlook
This degree feeds two BLS-tracked occupations most directly: advertising, promotions, and marketing managers, and market research analysts. The BLS puts the national median salary for marketing managers at $125,470 a year, a figure that applies across the country and is not specific to any single school in this ranking; treat it as the field's benchmark, not a promise. Market research analysts are the other common landing spot for marketing graduates, a role that leans on the data and analytics side of a marketing degree more than the creative side.
What you study inside a marketing program increasingly determines which of those paths you're prepared for. Digital marketing coursework, covering paid search, social platforms, analytics tools, and content strategy, has become the default core of most marketing curricula rather than an elective, because employers now expect a marketing degree to include it. Graduates of an accredited marketing program with real digital marketing coursework on their transcript are competitive for both the managerial track and the analyst track.
None of this changes by campus. Whether you finish the best marketing programs in Massachusetts at a $17,006-a-year public school or a $69,400-a-year private one, the BLS salary ceiling is identical. What differs is your starting debt load and the strength of the internship pipeline that got you your first job, both of which are baked into the Hakia Score behind this ranking.
Marketing Bachelor's Programs in Massachusetts: Your Questions, Answered
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How the Marketing Bachelor's Programs in Massachusetts Are Scored
Every program earns a Hakia Score from 0 to 100, built only from federal data (IPEDS, the U.S. Department of Education, and BLS) and scored against its true peers: programs in the same field at the same degree level. No reputation surveys, no pay-to-play. Here is how the score is weighted:
- Outcomes44%
Graduation rate (26%) and real per-school graduate earnings (18%). Does the program get students to the finish line, and where do they land?
- Selectivity & academics38%
Admissions selectivity (24%) and the academic profile of admitted students (14%).
- Scale & value18%
Enrollment (7%), cost-to-earnings value (6%), and the number of graduates a program produces (5%).
Weights renormalize over the data each program actually reports, so a school missing a metric (many open-access colleges do not publish entrance scores or earnings) is never penalized for it. Scores are percentiles within the peer group, curved to a 0-to-100 scale. What the score does not measure: individual instructor quality, specific course content, or campus culture. Verify those directly with the program.