The Best Marketing Programs in New Hampshire for 2026
The best marketing programs in New Hampshire are the accredited schools that graduate their students and charge honestly for it, not the ones with the biggest name. Hakia analyzed 7 business programs in New Hampshire on graduation rate, selectivity, cost, and outcomes to rank where a bachelor's in marketing actually pays off. In-state tuition among the 7 ranked programs in New Hampshire runs from $7,536 to $47,400 a year, a $39,864 spread for the same credential.
Saint Anselm College tops the list with a 75.2 Hakia Score on an 80% graduation rate, at $47,400 a year in-state. Across all 7 ranked schools, the average graduation rate is 49%, ranging from 30% to 80%. The national median pay in the field is $125,470 a year per the BLS, the same benchmark every ranked school here feeds into regardless of tuition paid.
Below is the full ranked table, followed by a school-by-school look at every ranked program and what actually separates them: cost, completion, selectivity, and where the degree leads. Every figure is drawn from federal IPEDS and BLS data, and no school pays for placement.
Key Takeaways on the Best Marketing Bachelor's Programs in New Hampshire
- Saint Anselm College ranks first among New Hampshire's marketing programs with a 75.2 Hakia Score and an 80% graduation rate.
- In-state tuition across the 7 ranked New Hampshire programs spans $7,536 to $47,400 a year, a $39,864 gap for the same bachelor's in marketing.
- The 7 ranked New Hampshire programs graduate 49% of students on average, from 30% to 80%.
- 2 of the 7 ranked schools are public, where the in-state rate drives the lowest cost for New Hampshire residents.
- 3 of the 7 offer a confirmed online option for students who cannot relocate.
- National median pay in the field is $125,470 (BLS), the benchmark every ranked New Hampshire program feeds into regardless of tuition.
Hakia analyzed 7 accredited programs in New Hampshire reported to IPEDS, scoring each on graduation rate, selectivity, in-state cost, and outcomes. No school is rewarded for sticker price alone, and none pays for inclusion.
The 7 Best Marketing Bachelor's Programs in New Hampshire, Ranked for 2026
| # | Program | Type | In-state tuition | Grad rate | Admit rate | Hakia Score |
|---|---|---|---|---|---|---|
| 1 | Saint Anselm CollegeManchester, NH | Nonprofit | $47,400 | 80% | 78% | 75.2 |
| 2 | Plymouth State UniversityPlymouth, NH | Public | $11,870 | 52% | 88% | 73.4 |
| 3 | Franklin Pierce UniversityRindge, NH · online option | Nonprofit | $41,836 | 54% | 93% | 69.4 |
| 4 | Rivier UniversityNashua, NH | Nonprofit | $38,078 | 52% | 83% | 66.9 |
| 5 | Southern New Hampshire UniversityManchester, NH · online option | Nonprofit | $16,200 | 43% | 100% | 66.3 |
| 6 | New England CollegeHenniker, NH | Nonprofit | $25,714 | 35% | 92% | 57.2 |
| 7 | University of New Hampshire College of Professional Studies OnlineManchester, NH · online option | Public | $7,536 | 30% | NR | 52.6 |
NR — not reported by the institution in the latest IPEDS collection.
The Top Marketing Bachelor's Programs in New Hampshire at a Glance
Each program scores 0 to 100 on the Hakia Score, a composite of graduation rate, cost, selectivity, and outcomes. Longer bars rank higher.
Inside the Top Marketing Bachelor's Programs in New Hampshire
Saint Anselm College
Manchester, NH · Nonprofit
- Grad rate
- 80%
- Admit rate
- 78%
- In-state
- $47,400
- Out-of-state
- $47,400
Saint Anselm College graduates 80% of its students, above the 49% average across this ranking, on a 75.2 Hakia Score.
- Hakia Score 75.2, #1 of 7
- 80% graduation rate
- $47,400 tuition
- Most selective program here
Based in Manchester, NH, Saint Anselm College is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #1 of the 7 ranked here, earning a 75.2 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That is the highest score in the ranking, well above the 65.9 group average. The program graduates 80% of its students, above the 49% average across the ranked schools. Saint Anselm College admits 78% of applicants, more selective than the 89% average for the group. Its completion rate lands among the strongest in a group where graduation runs from 30% to 80%. It is one of the smaller campuses here, with 2,111 students.
On cost, Saint Anselm College charges $47,400 a year in-state. Over four years that totals about $189,600 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $7,536 at University of New Hampshire College of Professional Studies Online to $47,400 at Saint Anselm College. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. That median runs roughly 3x the program's annual in-state tuition. For prospective students, the draw here is above-average completion paired with genuine selectivity.
Plymouth State University
Plymouth, NH · Public
- Grad rate
- 52%
- Admit rate
- 88%
- In-state
- $11,870
- Out-of-state
- $22,810
At $11,870 a year in-state, Plymouth State University is among the more affordable bachelor's in marketing programs ranked here, holding a 73.4 Hakia Score on a 52% graduation rate.
- Hakia Score 73.4, #2 of 7
- 52% graduation rate
- $11,870 in-state vs $22,810 out-of-state
- Admits just 88% of applicants
Plymouth State University is a public institution in Plymouth, NH. Its Bachelor's in Marketing program ranks #2 of the 7 analyzed here with a 73.4 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 65.9 group average, in the top third of the 7 ranked programs, 1.8 points behind top-ranked Saint Anselm College. The program graduates 52% of its students, above the 49% average across the ranked schools. Plymouth State University admits 88% of applicants, more selective than the 89% average for the group. That is more open than the 78% rate at Saint Anselm College, the most selective program on this list.
On cost, Plymouth State University charges $11,870 a year in-state, versus $22,810 for out-of-state students. Over four years that is about $47,480 in tuition for residents, against $91,240 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $7,536 at University of New Hampshire College of Professional Studies Online to $47,400 at Saint Anselm College. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.
Franklin Pierce University
Rindge, NH · Nonprofit · online option
- Grad rate
- 54%
- Admit rate
- 93%
- In-state
- $41,836
- Out-of-state
- $41,836
Franklin Pierce University graduates 54% of its students, above the 49% average across this ranking, on a 69.4 Hakia Score.
- Hakia Score 69.4, #3 of 7
- 54% graduation rate
- $41,836 tuition
- Online option available
Franklin Pierce University is a private, nonprofit institution in Rindge, NH. Its Bachelor's in Marketing program ranks #3 of the 7 analyzed here with a 69.4 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 65.9 group average, in the middle third of the 7 ranked programs, 5.8 points behind top-ranked Saint Anselm College. The program graduates 54% of its students, above the 49% average across the ranked schools. Franklin Pierce University admits 93% of applicants, less selective than the 89% average for the group. That is more open than the 78% rate at Saint Anselm College, the most selective program on this list.
On cost, Franklin Pierce University charges $41,836 a year in-state. Over four years that totals about $167,344 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $7,536 at University of New Hampshire College of Professional Studies Online to $47,400 at Saint Anselm College. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with an online option.
Rivier University
Nashua, NH · Nonprofit
- Grad rate
- 52%
- Admit rate
- 83%
- In-state
- $38,078
- Out-of-state
- $38,078
Rivier University graduates 52% of its students, above the 49% average across this ranking, on a 66.9 Hakia Score.
- Hakia Score 66.9, #4 of 7
- 52% graduation rate
- $38,078 tuition
- Admits just 83% of applicants
Rivier University is a private, nonprofit institution in Nashua, NH. Its Bachelor's in Marketing program ranks #4 of the 7 analyzed here with a 66.9 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 65.9 group average, in the middle third of the 7 ranked programs. The program graduates 52% of its students, above the 49% average across the ranked schools. Rivier University admits 83% of applicants, more selective than the 89% average for the group. That is more open than the 78% rate at Saint Anselm College, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 30% to 80%.
On cost, Rivier University charges $38,078 a year in-state. Over four years that totals about $152,312 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $7,536 at University of New Hampshire College of Professional Studies Online to $47,400 at Saint Anselm College. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with genuine selectivity.
Southern New Hampshire University
Manchester, NH · Nonprofit · online option
- Grad rate
- 43%
- Admit rate
- 100%
- In-state
- $16,200
- Out-of-state
- $16,200
At $16,200 a year in-state, Southern New Hampshire University is among the more affordable bachelor's in marketing programs ranked here, holding a 66.3 Hakia Score on a 43% graduation rate.
- Hakia Score 66.3, #5 of 7
- 43% graduation rate
- $16,200 tuition
- Largest campus in this ranking
Southern New Hampshire University is a private, nonprofit institution in Manchester, NH. Its Bachelor's in Marketing program ranks #5 of the 7 analyzed here with a 66.3 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 65.9 group average, in the lower third of the 7 ranked programs. The program graduates 43% of its students, below the 49% average across the ranked schools. Southern New Hampshire University admits 100% of applicants, less selective than the 89% average for the group. That is more open than the 78% rate at Saint Anselm College, the most selective program on this list.
On cost, Southern New Hampshire University charges $16,200 a year in-state. Over four years that totals about $64,800 in tuition. That puts it among the most affordable on this list, where annual in-state tuition runs from $7,536 at University of New Hampshire College of Professional Studies Online to $47,400 at Saint Anselm College. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with an online option.
New England College
Henniker, NH · Nonprofit
- Grad rate
- 35%
- Admit rate
- 92%
- In-state
- $25,714
- Out-of-state
- $25,714
New England College ranks #6 of the 7 bachelor's in marketing programs in this analysis, with a 57.2 Hakia Score and a 35% graduation rate.
- Hakia Score 57.2, #6 of 7
- 35% graduation rate
- $25,714 tuition
- Admits just 92% of applicants
Based in Henniker, NH, New England College is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #6 of the 7 ranked here, earning a 57.2 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 65.9 group average, in the lower third of the 7 ranked programs. The program graduates 35% of its students, below the 49% average across the ranked schools. New England College admits 92% of applicants, less selective than the 89% average for the group. That is more open than the 78% rate at Saint Anselm College, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 30% to 80%.
On cost, New England College charges $25,714 a year in-state. Over four years that totals about $102,856 in tuition. That puts it mid-pack on price on this list, where annual in-state tuition runs from $7,536 at University of New Hampshire College of Professional Studies Online to $47,400 at Saint Anselm College. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. It earns its place in the top 7 on the balance of cost, completion, and outcomes.
University of New Hampshire College of Professional Studies Online
Manchester, NH · Public · online option
- Grad rate
- 30%
- Admit rate
- NR
- In-state
- $7,536
- Out-of-state
- $9,096
At $7,536 a year in-state, University of New Hampshire College of Professional Studies Online is among the more affordable bachelor's in marketing programs ranked here, holding a 52.6 Hakia Score on a 30% graduation rate.
- Hakia Score 52.6, #7 of 7
- 30% graduation rate
- $7,536 in-state vs $9,096 out-of-state
- Lowest in-state tuition here
University of New Hampshire College of Professional Studies Online is a public institution in Manchester, NH. Its Bachelor's in Marketing program ranks #7 of the 7 analyzed here with a 52.6 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 65.9 group average, in the lower third of the 7 ranked programs. The program graduates 30% of its students, below the 49% average across the ranked schools. Its completion rate lands toward the lower end in a group where graduation runs from 30% to 80%. It is one of the smaller campuses here, with 1,478 students.
On cost, University of New Hampshire College of Professional Studies Online charges $7,536 a year in-state, versus $9,096 for out-of-state students. Over four years that is about $30,144 in tuition for residents, against $36,384 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $7,536 at University of New Hampshire College of Professional Studies Online to $47,400 at Saint Anselm College. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with an online option.
What a Bachelor's in Marketing Costs in New Hampshire
In-state tuition among the 7 ranked marketing programs in New Hampshire runs from $7,536 to $47,400 a year. University of New Hampshire College of Professional Studies Online anchors the low end at $7,536, while Saint Anselm College sits at the top at $47,400. At public schools that in-state figure is the resident rate; out-of-state students routinely pay two to three times as much, which can reorder this list entirely for anyone moving in from elsewhere.
Run the four-year math and the gap widens: about $30,144 in tuition at the low end against roughly $189,600 at the high end for the same bachelor's in marketing. Against the national median of $125,470 a year, the cheaper degree pays its tuition back far faster.
A higher price does not automatically buy a stronger degree. Weigh each school's graduation rate and net price, not just its sticker tuition, and use its net price calculator for your own situation before comparing.
Accreditation and Value: What to Check First
Every school ranked here is accredited and reports to the federal IPEDS system, so the Hakia Score never rewards an unaccredited program for being cheap or convenient. Accreditation is what makes a marketing degree count with employers, licensing boards, and other schools, so confirm it on the program's own page before enrolling, not after.
Low tuition only pays off when the degree finishes and counts. That is why this ranking weighs completion alongside cost: a cheap program that graduates a fraction of its students is not a bargain. Where a field carries programmatic accreditation on top of institutional accreditation, look for it too.
Online Marketing Options in New Hampshire
3 of the 7 ranked New Hampshire programs offer a confirmed online or distance-education option, which widens access for working students who cannot relocate. An accredited online marketing degree carries the same standing as its on-campus version, since accreditation attaches to the program and school, not the delivery format.
What changes online is flexibility, not the credential. Before committing, confirm whether courses are self-paced, whether any on-campus intensives are required, and whether the online section charges the in-state rate to every student, which can erase the residency discount that makes a nearby public so cheap.
Marketing Careers and Pay After a New Hampshire Program
Every degree on this list points toward the same national labor market. The Bureau of Labor Statistics puts national median pay in the field at $125,470 a year, a figure that applies across the profession rather than to any single school here, and it holds whether a graduate paid $7,536 or $47,400 a year in tuition. That is the core tradeoff this ranking is built to expose: a higher price does not buy a higher starting salary in the federal wage data.
Full occupational detail, including job-growth projections and state-level wage breakdowns, is published by the BLS. Graduates of any ranked New Hampshire program compete in that same national pay structure.
Marketing Bachelor's Programs in New Hampshire: Your Questions, Answered
What is the best marketing bachelor's degree in New Hampshire?
By Hakia Score, Saint Anselm College ranks first among the 7 marketing programs in New Hampshire we analyzed, with a 75.2 score and an 80% graduation rate. The score weighs graduation rate, selectivity, in-state cost, and outcomes, so the top school balances all four rather than winning on any one.
How much does a marketing bachelor's degree cost in New Hampshire?
In-state tuition among the ranked New Hampshire programs runs from $7,536 to $47,400 a year. These are resident rates at public schools; out-of-state students pay more, so confirm your residency status and check the out-of-state column before comparing.
Is an online marketing bachelor's degree respected by employers?
Yes, when the school is accredited. An accredited online degree lists the same on a transcript as the on-campus version, and accreditation, not delivery format, is what protects the credential. Every program ranked here is accredited and reporting to the federal IPEDS system.
What salary can graduates expect?
The BLS reports a national median of $125,470 a year for the field. That is a national benchmark, not an New Hampshire-specific figure or a promised outcome for any single school, but it is the number every tuition dollar on this page should be measured against.
How the Marketing Bachelor's Programs in New Hampshire Are Scored
Every program earns a Hakia Score from 0 to 100, built only from federal data (IPEDS, the U.S. Department of Education, and BLS) and scored against its true peers: programs in the same field at the same degree level. No reputation surveys, no pay-to-play. Here is how the score is weighted:
- Outcomes44%
Graduation rate (26%) and real per-school graduate earnings (18%). Does the program get students to the finish line, and where do they land?
- Selectivity & academics38%
Admissions selectivity (24%) and the academic profile of admitted students (14%).
- Scale & value18%
Enrollment (7%), cost-to-earnings value (6%), and the number of graduates a program produces (5%).
Weights renormalize over the data each program actually reports, so a school missing a metric (many open-access colleges do not publish entrance scores or earnings) is never penalized for it. Scores are percentiles within the peer group, curved to a 0-to-100 scale. What the score does not measure: individual instructor quality, specific course content, or campus culture. Verify those directly with the program.