The Most Affordable Marketing Programs of 2026

University of North Florida is a public institution in Jacksonville, FL. Its Bachelor's in Marketing program ranks #4 of the 25 analyzed here with an 85.5 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 73.7 group average, in the top third of the 25 ranked programs. The program graduates 69% of its students, above the 51% average across the ranked schools. University of North Florida admits 53% of applicants, more selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 25% to 91%.

On cost, University of North Florida charges $3,996 a year in-state, roughly 4x the $16,799 out-of-state rate. Over four years that is about $15,984 in tuition for residents, against $67,196 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with above-average completion.

Fort Valley State University is a public institution in Fort Valley, GA. Its Bachelor's in Marketing program ranks #5 of the 25 analyzed here with a 67.5 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 73.7 group average, in the top third of the 25 ranked programs. The program graduates 41% of its students, below the 51% average across the ranked schools. Fort Valley State University admits 66% of applicants, less selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%.

On cost, Fort Valley State University charges $4,176 a year in-state, roughly 4x the $15,528 out-of-state rate. Over four years that is about $16,704 in tuition for residents, against $62,112 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its low in-state cost.

Clayton State University is a public institution in Morrow, GA. Its Bachelor's in Marketing program ranks #6 of the 25 analyzed here with a 66.4 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 73.7 group average, in the top third of the 25 ranked programs. The program graduates 40% of its students, below the 51% average across the ranked schools. Clayton State University admits 68% of applicants, less selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%.

On cost, Clayton State University charges $4,176 a year in-state, roughly 4x the $15,528 out-of-state rate. Over four years that is about $16,704 in tuition for residents, against $62,112 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its low in-state cost.

Based in Americus, GA, Georgia Southwestern State University is a public institution. Its Bachelor's in Marketing program lands at #7 of the 25 ranked here, earning a 65.5 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 73.7 group average, in the top third of the 25 ranked programs. The program graduates 41% of its students, below the 51% average across the ranked schools. Georgia Southwestern State University admits 75% of applicants, less selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%.

On cost, Georgia Southwestern State University charges $4,176 a year in-state, roughly 4x the $15,528 out-of-state rate. Over four years that is about $16,704 in tuition for residents, against $62,112 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is low in-state cost paired with an online option.

Based in Albany, GA, Albany State University is a public institution. Its Bachelor's in Marketing program lands at #8 of the 25 ranked here, earning a 61.4 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 73.7 group average, in the top third of the 25 ranked programs. The program graduates 31% of its students, below the 51% average across the ranked schools. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%. The university enrolls 6,768 students overall.

On cost, Albany State University charges $4,176 a year in-state, roughly 4x the $15,528 out-of-state rate. Over four years that is about $16,704 in tuition for residents, against $62,112 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. The spread makes the program a clearer value for GA residents than for out-of-state students. Graduates step into a field with a $125,470 national median salary reported by the BLS. That median runs roughly 30x the program's annual in-state tuition. For prospective students, the main draw here is its low in-state cost.

Savannah State University is a public institution in Savannah, GA. Its Bachelor's in Marketing program ranks #9 of the 25 analyzed here with a 59.1 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 73.7 group average, in the middle third of the 25 ranked programs. The program graduates 28% of its students, below the 51% average across the ranked schools. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%. It is one of the smaller campuses here, with 3,193 students.

On cost, Savannah State University charges $4,176 a year in-state, roughly 4x the $17,469 out-of-state rate. Over four years that is about $16,704 in tuition for residents, against $69,876 for non-residents. That puts it among the most affordable on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. The spread makes the program a clearer value for GA residents than for out-of-state students. Graduates step into a field with a $125,470 national median salary reported by the BLS. That median runs roughly 30x the program's annual in-state tuition. For prospective students, the main draw here is its low in-state cost.

Based in Gainesville, FL, University of Florida is a public institution. Its Bachelor's in Marketing program lands at #10 of the 25 ranked here, earning a 98.8 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits above the 73.7 group average, in the middle third of the 25 ranked programs. The program graduates 91% of its students, above the 51% average across the ranked schools. University of Florida admits 24% of applicants, more selective than the 61% average for the group. Its completion rate lands among the strongest in a group where graduation runs from 25% to 91%. It is one of the larger campuses in the ranking, enrolling 56,311 students.

On cost, University of Florida charges $4,477 a year in-state, roughly 6x the $25,694 out-of-state rate. Over four years that is about $17,908 in tuition for residents, against $102,776 for non-residents. That puts it mid-pack on price on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. The spread makes the program a clearer value for FL residents than for out-of-state students. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with genuine selectivity.

University of Central Florida is a public institution in Orlando, FL. Its Bachelor's in Marketing program ranks #11 of the 25 analyzed here with a 94.3 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 73.7 group average, in the middle third of the 25 ranked programs. The program graduates 78% of its students, above the 51% average across the ranked schools. University of Central Florida admits 40% of applicants, more selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 25% to 91%.

On cost, University of Central Florida charges $4,478 a year in-state, roughly 4x the $19,810 out-of-state rate. Over four years that is about $17,912 in tuition for residents, against $79,240 for non-residents. That puts it mid-pack on price on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. The spread makes the program a clearer value for FL residents than for out-of-state students. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with genuine selectivity.

Based in Carrollton, GA, University of West Georgia is a public institution. Its Bachelor's in Marketing program lands at #12 of the 25 ranked here, earning a 75.2 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits above the 73.7 group average, in the middle third of the 25 ranked programs, 6.5 points behind top-ranked Florida Atlantic University. The program graduates 43% of its students, below the 51% average across the ranked schools. University of West Georgia admits 52% of applicants, more selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%.

On cost, University of West Georgia charges $4,488 a year in-state, roughly 4x the $16,200 out-of-state rate. Over four years that is about $17,952 in tuition for residents, against $64,800 for non-residents. That puts it mid-pack on price on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its genuine selectivity.

Based in Statesboro, GA, Georgia Southern University is a public institution. Its Bachelor's in Marketing program lands at #13 of the 25 ranked here, earning a 74.4 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits above the 73.7 group average, in the middle third of the 25 ranked programs, 7.3 points behind top-ranked Florida Atlantic University. The program graduates 55% of its students, above the 51% average across the ranked schools. Georgia Southern University admits 88% of applicants, less selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 91%.

On cost, Georgia Southern University charges $4,488 a year in-state, roughly 4x the $16,200 out-of-state rate. Over four years that is about $17,952 in tuition for residents, against $64,800 for non-residents. That puts it mid-pack on price on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its above-average completion.

Valdosta State University is a public institution in Valdosta, GA. Its Bachelor's in Marketing program ranks #14 of the 25 analyzed here with a 69.8 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 73.7 group average, in the middle third of the 25 ranked programs. The program graduates 42% of its students, below the 51% average across the ranked schools. Valdosta State University admits 72% of applicants, less selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%.

On cost, Valdosta State University charges $4,488 a year in-state, roughly 4x the $16,200 out-of-state rate. Over four years that is about $17,952 in tuition for residents, against $64,800 for non-residents. That puts it mid-pack on price on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. It earns its place in the top 25 on the balance of cost, completion, and outcomes.

Columbus State University is a public institution in Columbus, GA. Its Bachelor's in Marketing program ranks #15 of the 25 analyzed here with a 59.4 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 73.7 group average, in the middle third of the 25 ranked programs. The program graduates 42% of its students, below the 51% average across the ranked schools. Columbus State University admits 99% of applicants, less selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%.

On cost, Columbus State University charges $4,488 a year in-state, roughly 4x the $16,200 out-of-state rate. Over four years that is about $17,952 in tuition for residents, against $64,800 for non-residents. That puts it mid-pack on price on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its an online option.

University of South Florida is a public institution in Tampa, FL. Its Bachelor's in Marketing program ranks #16 of the 25 analyzed here with a 90.8 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 73.7 group average, in the middle third of the 25 ranked programs. The program graduates 77% of its students, above the 51% average across the ranked schools. University of South Florida admits 43% of applicants, more selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 25% to 91%.

On cost, University of South Florida charges $4,559 a year in-state, roughly 3x the $15,473 out-of-state rate. Over four years that is about $18,236 in tuition for residents, against $61,892 for non-residents. That puts it mid-pack on price on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. The spread makes the program a clearer value for FL residents than for out-of-state students. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with genuine selectivity.

Based in Tallahassee, FL, Florida State University is a public institution. Its Bachelor's in Marketing program lands at #17 of the 25 ranked here, earning a 97.8 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits above the 73.7 group average, in the lower third of the 25 ranked programs. The program graduates 86% of its students, above the 51% average across the ranked schools. Florida State University admits 24% of applicants, more selective than the 61% average for the group. Its completion rate lands among the strongest in a group where graduation runs from 25% to 91%. It is one of the larger campuses in the ranking, enrolling 43,889 students.

On cost, Florida State University charges $4,640 a year in-state, roughly 4x the $19,084 out-of-state rate. Over four years that is about $18,560 in tuition for residents, against $76,336 for non-residents. That puts it at the higher end on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. The spread makes the program a clearer value for FL residents than for out-of-state students. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with genuine selectivity.

Fort Hays State University is a public institution in Hays, KS. Its Bachelor's in Marketing program ranks #18 of the 25 analyzed here with a 67.8 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 73.7 group average, in the lower third of the 25 ranked programs. The program graduates 48% of its students, below the 51% average across the ranked schools. Fort Hays State University admits 90% of applicants, less selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 91%.

On cost, Fort Hays State University charges $4,704 a year in-state, roughly 4x the $16,522 out-of-state rate. Over four years that is about $18,816 in tuition for residents, against $66,088 for non-residents. That puts it at the higher end on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its an online option.

Florida International University is a public institution in Miami, FL. Its Bachelor's in Marketing program ranks #19 of the 25 analyzed here with an 87.9 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits above the 73.7 group average, in the lower third of the 25 ranked programs. The program graduates 74% of its students, above the 51% average across the ranked schools. Florida International University admits 55% of applicants, more selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands among the strongest in a group where graduation runs from 25% to 91%.

On cost, Florida International University charges $4,721 a year in-state, roughly 4x the $16,529 out-of-state rate. Over four years that is about $18,884 in tuition for residents, against $66,116 for non-residents. That puts it at the higher end on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. The spread makes the program a clearer value for FL residents than for out-of-state students. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with genuine selectivity.

Based in Rexburg, ID, Brigham Young University-Idaho is a private, nonprofit institution. Its Bachelor's in Marketing program lands at #20 of the 25 ranked here, earning a 67.4 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 73.7 group average, in the lower third of the 25 ranked programs. The program graduates 55% of its students, above the 51% average across the ranked schools. Brigham Young University-Idaho admits 96% of applicants, less selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 91%.

On cost, Brigham Young University-Idaho charges $4,800 a year in-state. Over four years that totals about $19,200 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. As a private institution, its tuition does not change with residency, unlike the public universities on this list. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the draw here is above-average completion paired with an online option.

Western New Mexico University is a public institution in Silver City, NM. Its Bachelor's in Marketing program ranks #21 of the 25 analyzed here with a 57.2 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 73.7 group average, in the lower third of the 25 ranked programs. The program graduates 32% of its students, below the 51% average across the ranked schools. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%. It is one of the smaller campuses here, with 3,531 students.

On cost, Western New Mexico University charges $4,914 a year in-state, roughly 2.3x the $11,400 out-of-state rate. Over four years that is about $19,656 in tuition for residents, against $45,600 for non-residents. That puts it at the higher end on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. The spread makes the program a clearer value for NM residents than for out-of-state students. Graduates step into a field with a $125,470 national median salary reported by the BLS. That median runs roughly 26x the program's annual in-state tuition. For prospective students, the main draw here is its an online option.

Nicholls State University is a public institution in Thibodaux, LA. Its Bachelor's in Marketing program ranks #22 of the 25 analyzed here with a 66.0 Hakia Score, a composite of graduation rate, cost, selectivity, and graduate outcomes. That sits below the 73.7 group average, in the lower third of the 25 ranked programs. The program graduates 54% of its students, above the 51% average across the ranked schools. Nicholls State University admits 91% of applicants, less selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands in the middle of the pack in a group where graduation runs from 25% to 91%. The university enrolls 6,043 students overall.

On cost, Nicholls State University charges $4,922 a year in-state, versus $6,015 for out-of-state students. Over four years that is about $19,688 in tuition for residents, against $24,060 for non-residents. That puts it at the higher end on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its above-average completion.

Based in Baton Rouge, LA, Southern University and A & M College is a public institution. Its Bachelor's in Marketing program lands at #23 of the 25 ranked here, earning a 69.7 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 73.7 group average, in the lower third of the 25 ranked programs. The program graduates 27% of its students, below the 51% average across the ranked schools. Southern University and A & M College admits 35% of applicants, more selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%.

On cost, Southern University and A & M College charges $4,973 a year in-state, roughly 2.5x the $12,323 out-of-state rate. Over four years that is about $19,892 in tuition for residents, against $49,292 for non-residents. That puts it at the higher end on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its genuine selectivity.

Based in Baltimore, MD, Coppin State University is a public institution. Its Bachelor's in Marketing program lands at #24 of the 25 ranked here, earning a 66.0 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 73.7 group average, in the lower third of the 25 ranked programs. The program graduates 26% of its students, below the 51% average across the ranked schools. Coppin State University admits 46% of applicants, more selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%.

On cost, Coppin State University charges $5,032 a year in-state, roughly 2.4x the $11,956 out-of-state rate. Over four years that is about $20,128 in tuition for residents, against $47,824 for non-residents. That puts it at the higher end on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. For prospective students, the main draw here is its genuine selectivity.

Based in Grambling, LA, Grambling State University is a public institution. Its Bachelor's in Marketing program lands at #25 of the 25 ranked here, earning a 68.2 Hakia Score that weighs graduation rate, cost, selectivity, and outcomes. That sits below the 73.7 group average, in the lower third of the 25 ranked programs. The program graduates 36% of its students, below the 51% average across the ranked schools. Grambling State University admits 45% of applicants, more selective than the 61% average for the group. That is more open than the 24% rate at University of Florida, the most selective program on this list. Its completion rate lands toward the lower end in a group where graduation runs from 25% to 91%. The university enrolls 5,150 students overall.

On cost, Grambling State University charges $5,140 a year in-state. Over four years that totals about $20,560 in tuition. That puts it at the higher end on this list, where annual in-state tuition runs from $2,522 at Florida Atlantic University to $5,140 at Grambling State University. Graduates step into a field with a $125,470 national median salary reported by the BLS. That median runs roughly 24x the program's annual in-state tuition. For prospective students, the main draw here is its genuine selectivity.