The Best Marketing Programs in New York for 2026
The best marketing programs in New York span a wide range, from a public option that costs $7,070 a year to a private university that charges $63,710. We analyzed 10 marketing programs across the state, scoring each on graduation rate, admission selectivity, net cost, and outcomes using data from the U.S. Department of Education's IPEDS system and BLS wage figures. The average graduation rate among these programs is 77 percent, but individual schools range from the high 60s to the mid 80s, so that average hides real differences you need to weigh before you apply. Seven of the 10 schools that made the cut are private nonprofits; only two distinct public campuses cleared the bar.
If cost is your main constraint, State University of New York at New Paltz is the cheapest strong-value option on this list at $7,070 in-state, and it still posted a graduation rate above 70 percent. Fashion Institute of Technology, a public school in Manhattan, charges almost the same, $7,170, and appears twice in this ranking, at rank 4 and rank 9, a sign that more than one marketing-adjacent track at that campus scores well. On the other end, Syracuse University tops the ranking with a Hakia Score of 94 but carries a $63,710 price tag. There is no single typical tuition number worth quoting here. The mix of public and private marketing programs on this list means your actual cost depends entirely on which type of school you choose, and that choice should drive the rest of your research.
This page breaks down what a marketing degree costs and returns, what accreditation to look for, how a bachelor of marketing differs from other award levels, and where digital marketing coursework fits into a modern curriculum. Use the key takeaways below for the fast version, then read the sections for the reasoning behind each ranking factor.
Key Takeaways on the Best Marketing Bachelor's Programs in New York
- 10 New York marketing programs made this ranking, scored on graduation rate, cost, selectivity, and outcomes; Syracuse University leads with a Hakia Score of 94.
- In-state tuition ranges from $7,070 at the cheapest strong public program to $63,710 at the most expensive private program, a $56,640 spread.
- The average graduation rate across ranked programs is 77%, but it swings from 67% to 84% school by school.
- The BLS reports a national median salary near $125,470 a year for advertising, promotions, and marketing managers, the same figure regardless of which school you attend.
- 7 of the 10 ranked programs are private nonprofit schools; only two distinct public campuses, Fashion Institute of Technology and SUNY New Paltz, made the list, both under $7,200 in tuition.
- Every ranked program is a bachelor of marketing; New York does not require a state license to work in marketing, so accreditation and curriculum quality matter more than any exam.
Our ranking of the best marketing programs in New York uses the Hakia Score, a composite built from four inputs pulled directly from federal data: graduation rate, admission selectivity, net cost, and outcomes. Graduation rate, selectivity, and cost figures come from the U.S. Department of Education's IPEDS database, the system every degree-granting institution reports enrollment and completion data to annually. Salary and outlook context comes from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics program. No school paid for placement on this list, and no reputation survey factored into the score.
The 10 Best Marketing Bachelor's Programs in New York, Ranked for 2026
| # | Program | Type | In-state tuition | Grad rate | Admit rate | Hakia Score |
|---|---|---|---|---|---|---|
| 1 | Syracuse UniversitySyracuse, NY | Nonprofit | $63,710 | 84% | 46% | 94.0 |
| 2 | Yeshiva UniversityNew York, NY · online option | Nonprofit | $47,150 | 83% | 56% | 93.6 |
| 3 | Fordham UniversityBronx, NY | Nonprofit | $62,990 | 82% | 59% | 91.3 |
| 4 | Fashion Institute of TechnologyNew York, NY | Public | $7,170 | 81% | 60% | 91.2 |
| 5 | Rochester Institute of TechnologyRochester, NY | Nonprofit | $58,260 | 70% | 67% | 89.7 |
| 6 | State University of New York at New PaltzNew Paltz, NY | Public | $7,070 | 72% | 62% | 86.2 |
| 7 | Siena CollegeLoudonville, NY | Nonprofit | $44,505 | 75% | 69% | 84.7 |
| 8 | Adelphi UniversityGarden City, NY | Nonprofit | $46,784 | 67% | 66% | 84.5 |
| 9 | Fashion Institute of TechnologyNew York, NY | Public | $7,170 | 81% | 60% | 84.3 |
| 10 | St. John Fisher UniversityRochester, NY | Nonprofit | $40,090 | 74% | 66% | 83.6 |
The Top Marketing Bachelor's Programs in New York at a Glance
Each program scores 0 to 100 on the Hakia Score, a composite of graduation rate, cost, selectivity, and outcomes. Longer bars rank higher.
Inside the Top Marketing Bachelor's Programs in New York
Syracuse University
Syracuse, NY · Nonprofit
- Grad rate
- 84%
- Admit rate
- 46%
- In-state
- $63,710
- Out-of-state
- $63,710
Syracuse's Whitman School posts the highest Hakia Score among the 10 marketing programs in this New York ranking, 94, backed by the highest graduation rate at 84% and the most selective admit rate at 46%.
- 84% graduation rate
- 46% admit rate, most selective of the 10
- $63,710 flat tuition (in state and out of state)
- 8 marketing electives including Marketing Analytics and Digital Marketing
Syracuse University's Marketing Management B.S. runs through the Martin J. Whitman School of Management as an in-person major. Beyond the required MAR 255 core and MAR 356 Marketing Research, students complete 12 credits of major electives pulled from a list spanning Consumer Behavior, New Product Management, Brand Management, Pricing Strategies for Products and Services, Marketing Analytics, Digital Marketing, Marketing Communications, and Global Marketing Strategy. The program is built around experiential, project-team coursework: students work in teams developing strategies for new product development, pricing, promotion, and distribution, and the school runs Club Pulp, a student marketing club that connects members to industry experts and recruiters.
Among the 10 New York programs profiled here, Syracuse carries the top Hakia Score, 94, backed by an 84% graduation rate, the highest on this list, and a 46% admit rate, the most selective of the group. Tuition is flat at $63,710 regardless of residency, roughly $42,018 more than Fashion Institute of Technology's out-of-state rate and nearly nine times FIT's in-state rate of $7,170. The program fits a student who wants a large research university (22,589 total enrollment) with the small-class, high-attention model Whitman advertises, and who can pay the full private rate without an in-state discount.
Yeshiva University
New York, NY · Nonprofit · online option
- Grad rate
- 83%
- Admit rate
- 56%
- In-state
- $47,150
- Out-of-state
- $47,150
Yeshiva's Sy Syms School backs an 83% graduation rate and a 93.6 Hakia Score with a 27-credit marketing major split into General and Digital Marketing tracks.
- 83% graduation rate
- 56% admit rate
- $47,150 tuition, $16,560 less than Syracuse's
- 27-credit major with General or Digital Marketing tracks
Yeshiva University's B.S. in Marketing, housed in the Sy Syms School of Business, is a 27-credit major offered in two tracks: a general marketing path covering the overall field, and a digital marketing path built around digital media, content marketing, and search engine optimization. Coursework centers on consumer behavior, judgment and decision making, and big data analysis, and the school points to a 70,000+ alumni network that mentors students through their job search. The program is available online as well as on campus, and the page frames the degree around business principles the school describes as rooted in Jewish values within a small, close-knit community.
Yeshiva's Hakia Score of 93.6 ranks second among the 10 New York programs profiled here, supported by an 83% graduation rate and a 56% admit rate. Tuition runs $47,150 flat, about $16,560 less than Syracuse's $63,710 and $15,840 less than Fordham's $62,990, making it the median-priced option among the seven private schools in this ranking. It fits a student who wants an explicit choice between a generalist and a digital-specialist marketing track, plus an online-capable format, without paying the top private-tuition tier here.
Fordham University
Bronx, NY · Nonprofit
- Grad rate
- 82%
- Admit rate
- 59%
- In-state
- $62,990
- Out-of-state
- $62,990
Fordham's Gabelli School reports a #20 US News ranking for undergraduate marketing and backs it with an 82% graduation rate and a 91.3 Hakia Score.
- 82% graduation rate
- 59% admit rate
- $62,990 tuition
- #20 US News undergraduate marketing ranking (school-reported)
Fordham's Marketing Area sits inside the Gabelli School of Business and is offered at both the Rose Hill and Lincoln Center campuses as a major, concentration, secondary concentration, or, for Fordham College liberal arts students, a minor. Core coursework covers consumer behavior, market research, advertising, and marketing strategy, with electives including Integrated Marketing Communications, Marketing Analytics, Branding, Data-Driven Marketing Decisions, Fashion Marketing, and Sports Marketing. The school reports a #20 ranking for undergraduate marketing programs in the U.S. News & World Report Best Colleges 2026 rankings and lists recent alumni placements at BBDO New York, Bergdorf Goodman, Burberry, Conde Nast, Google, Johnson & Johnson, PepsiCo, Target, and Tesla.
Fordham's Hakia Score of 91.3 places it third among the 10 New York programs profiled here, with an 82% graduation rate and a 59% admit rate, the third most selective of the 10. Tuition is flat at $62,990, just $720 below Syracuse's $63,710 and effectively the same private-school price tier. It fits a student targeting brand-name marketing employers and campus flexibility across two New York City-area campuses, who is willing to pay the top private-tuition band in this set for that access.
Fashion Institute of Technology
New York, NY · Public
- Grad rate
- 81%
- Admit rate
- 60%
- In-state
- $7,170
- Out-of-state
- $21,692
FIT's Direct and Interactive Marketing B.S. costs $7,170 in-state tuition, about 89% less than Syracuse's flat $63,710 rate, while still posting a 91.2 Hakia Score.
- $7,170 in-state tuition
- 81% graduation rate
- 60% admit rate
- 62-credit direct and interactive marketing curriculum (CIP 52.1402)
FIT's Direct and Interactive Marketing B.S., housed in the School of Business and Technology under CIP 52.1402, trains students in internet marketing, media planning, and direct marketing communications through hands-on campaigns for actual products. The upper-division sequence moves from DM 300 Direct and Interactive Marketing Principles, Issues, and Application through DM 321 Database Marketing and DM 331 Direct Response Copywriting, into DM 421 Direct Marketing Finance and Operations, DM 432 Direct Response Media Planning, and finally DM 433 Direct Marketing Communications and DM 435 Internet Marketing. The published plan totals 62 credits (21 major, 5 related, 36 liberal arts), and the page names the target entry-level roles directly: account executives, database marketers, media managers, and market researchers.
FIT posts a Hakia Score of 91.2, an 81% graduation rate, and a 60% admit rate. Its tuition gap is the widest in the set by far: $7,170 for New York residents versus $21,692 for out-of-state students, a $14,522 premium for non-residents. Set against Syracuse's flat $63,710, FIT's in-state rate is roughly 89% cheaper. It fits a New York resident who wants a hands-on, tactics-heavy direct and digital marketing skill set, including students completing the credential as a two-year upper-division sequence, without taking on private-university tuition.
Rochester Institute of Technology
Rochester, NY · Nonprofit
- Grad rate
- 70%
- Admit rate
- 67%
- In-state
- $58,260
- Out-of-state
- $58,260
RIT's marketing BS posts a 94% self-reported outcomes rate and a $57.9K average first-year salary, inside a business school U.S. News ranks #6 nationally for co-op and internship programs.
- 70% graduation rate
- $58,260 flat tuition, no in-state discount
- Hakia Score 89.7
- SEO and data-visualization track
RIT's Marketing BS sits inside Saunders College of Business and builds around the full business-consumer relationship, covering internet marketing, social media analytics, search engine optimization, data visualization, professional selling, international marketing, and consumer behavior. Faculty tied to the school's Marketing Advisory Board teach current industry software, and students can join the Marketing, Advertising, and Public Relations Club for company tours and marketing competitions.
The program carries a Hakia Score of 89.7, the basis for its #5 ranking among New York marketing programs. RIT graduates 70% of its marketing students and admits 67% of applicants, a moderately selective mix at a large university of 17,098 students. Because RIT is private, there is no in-state discount: tuition runs $58,260 a year regardless of residency, the third-highest sticker price of the 10 programs here, behind only Syracuse and Fordham.
RIT reports a 94% outcomes rate and a $57.9K average first-year salary for this degree, and cites a #6 U.S. News ranking for co-op and internship programs alongside a #59 Poets&Quants ranking for undergraduate business schools. Students who want a data- and SEO-heavy marketing curriculum backed by a large co-op network should weigh that $58,260 flat tuition against those self-reported outcomes.
State University of New York at New Paltz
New Paltz, NY · Public
- Grad rate
- 72%
- Admit rate
- 62%
- In-state
- $7,070
- Out-of-state
- $17,320
SUNY New Paltz charges in-state marketing majors $7,070 a year, about one-eighth of RIT's $58,260 tuition, while still graduating 72% of students in an AACSB-accredited program.
- 72% graduation rate
- $7,070 in-state tuition
- Hakia Score 86.2
- AACSB-accredited, food retail specialty
SUNY New Paltz's marketing major, housed in the AACSB-accredited School of Business, blends creativity, data analytics, and communication, and adds a specialty in food retail that sets it apart from most peers. The major covers the full marketing mix, planning and executing the pricing, promotion, and distribution of goods and services, and sits alongside other business tracks like Business Analytics, which offers a SAS certificate option, and International Business. Students can also add a Marketing minor or fast-track into the school's MBA program.
New Paltz earns a Hakia Score of 86.2, ranking #6 among New York marketing programs. It graduates 72% of students and admits 62% of applicants. As a SUNY school, tuition is $7,070 a year for New York residents and $17,320 for out-of-state students. Over four years, an in-state student pays roughly $28,280 in tuition here versus $233,040 at RIT, a gap of more than $200,000.
This program fits New York residents who want an AACSB-accredited marketing degree without private-school pricing, drawn in part by the food retail specialty, inside a mid-size public university of 7,898 students.
Siena College
Loudonville, NY · Nonprofit
- Grad rate
- 75%
- Admit rate
- 69%
- In-state
- $44,505
- Out-of-state
- $44,505
Every Siena marketing major completes at least one internship, at firms like GE, IBM, and Target, inside a New York program with a 75% graduation rate, the highest among RIT, New Paltz, and Adelphi in this ranking.
- 75% graduation rate, the highest among RIT, New Paltz, and Adelphi
- $44,505 flat tuition
- Hakia Score 84.7
- guaranteed internship for every major
Siena College's marketing major, part of its School of Business, guarantees every student at least one internship before graduation, with recent placements at GE, IBM, Target, Rivers Casino, and Albany Broadcasting Company. Class sizes stay small enough for direct faculty mentoring, and students run marketing simulations, publish research, and compete through the school's American Marketing Association chapter. Siena's program reports a top-10 ranking from DesignRush.
Siena carries a Hakia Score of 84.7, good for #7 among New York marketing programs, and posts a 75% graduation rate, the highest among RIT, New Paltz, and Adelphi on this list. It admits 69% of applicants and enrolls 3,720 students total, small enough to back up its small-class claims. Tuition is a flat $44,505 a year regardless of residency, cheaper than RIT's $58,260 and Adelphi's $46,784, but well above SUNY New Paltz's $7,070 in-state rate.
This program suits students who want a guaranteed internship and a small cohort at a mid-size private college, and who are willing to pay a mid-range private tuition to get it.
Adelphi University
Garden City, NY · Nonprofit
- Grad rate
- 67%
- Admit rate
- 66%
- In-state
- $46,784
- Out-of-state
- $46,784
Adelphi lets marketing majors add a full MBA in one extra year, inside a program that cites BLS projections of 8% job growth by 2028 for marketing managers.
- 67% graduation rate
- $46,784 flat tuition
- Hakia Score 84.5
- Plus One-Year MBA add-on
Adelphi's BS in Marketing runs through the Willumstad School of Business and its Winning Edge career framework, pairing coursework with real client projects for companies like 1-800-Flowers.com, GEICO, and Jovia Financial Credit Union. Marketing majors can add a Marketing minor or accelerate into a Plus One-Year MBA, finishing a full MBA just one year after the bachelor's. The program's page cites BLS projections of 8% job growth by 2028 for advertising, promotions, and marketing managers.
Adelphi holds a Hakia Score of 84.5, ranking #8 among New York marketing programs. It graduates 67% of students and admits 66% of applicants, figures close to RIT's at the top of this list. Tuition is a flat $46,784 a year for all students, since Adelphi sets no separate in-state rate, across a university of 7,603 students.
Adelphi reports a $71,467 average starting salary from its Graduate Outcomes Survey, LinkedIn, and National Student Clearinghouse data covering December 2023 through May 2025, though that figure spans all Adelphi undergraduate business degrees, not marketing alone. Students weighing the one-year MBA add-on should factor that extra year of tuition against the payoff of finishing with an MBA right out of undergrad.
Fashion Institute of Technology
New York, NY · Public
- Grad rate
- 81%
- Admit rate
- 60%
- In-state
- $7,170
- Out-of-state
- $21,692
At $7,170 a year in-state, FIT's International Trade and Marketing for the Fashion Industries program pairs an 81% graduation rate with the only fashion-focused international trade degree in the country.
- 81% graduation rate
- $7,170 in-state tuition
- Hakia Score 84.3
- Only fashion-focused international trade program nationally
FIT's BS in International Trade and Marketing for the Fashion Industries sits in the Business and Technology division and trains students to navigate the financial, legal, logistical, and intercultural sides of importing and exporting apparel. Coursework covers international finance, business strategy, fashion law, compliance, management, and market research, backed by visits to corporate, customs, finance, and government sites. The page describes it as the only program of its kind in the country with a dedicated focus on fashion and creative industries, and it also runs as a two-year, fully online completion degree for students who already hold an AAS or have finished at least 60 college credits.
The numbers back the niche positioning. FIT graduates 81% of its students, admits 60% of applicants, and carries a Hakia Score of 84.3, good for the #9 spot on this list. Tuition is where the program sets itself apart: $7,170 a year for New York residents versus $21,692 for out-of-state students, a gap of $14,522 annually or $58,088 across four years. For NY residents, that puts a four-year degree at roughly $28,680 total, well below what most private marketing programs charge for a single year. With an 8,206-student body, the fit is best for New York residents targeting import/export, retail buying, or global brand management roles in fashion, not students chasing a generalist marketing curriculum.
St. John Fisher University
Rochester, NY · Nonprofit
- Grad rate
- 74%
- Admit rate
- 66%
- In-state
- $40,090
- Out-of-state
- $40,090
St. John Fisher's marketing degree posts a 66% admit rate and an 11:1 student to faculty ratio, backed by direct entry into an MBA Early Assurance track for qualifying first-years.
- 74% graduation rate
- 66% admit rate
- Hakia Score 83.6
- 11:1 student-to-faculty ratio
St. John Fisher's BS in Marketing runs through its School of Business and pairs a traditional marketing core, buyer behavior, market research, promotion, selling, with electives in internet marketing and supply chain systems. The program is interdisciplinary by design: advertising and public relations coursework is delivered through the Media and Communication Department rather than a standalone track. Fisher also offers select incoming first-year students an MBA Early Assurance Program, a direct pathway into the school's graduate business degree, and keeps classes small at a student to faculty ratio of 11:1 with typical sections of 20 to 25 students.
Fisher earns a Hakia Score of 83.6, placing it #10 on this list, on the strength of a 74% graduation rate and a 66% admit rate, meaningfully more accessible than FIT's 60%. As a private nonprofit, tuition is flat regardless of residency at $40,090 a year, or $160,360 over four years, with no in-state discount to offset the cost. That price fits students who value the smaller class sizes, the MBA Early Assurance pipeline, and the interdisciplinary advertising and PR angle enough to pay roughly $131,680 more over four years than they would at a public program like FIT's in-state track.
What Bachelor's in Marketing Programs Cost in New York
Cost is the first filter for most students comparing programs, and in New York it varies by nearly $57,000 a year depending on which school you pick. In-state tuition across the 10 ranked programs runs from $7,070 at State University of New York at New Paltz to $63,710 at Syracuse University, the top-ranked program on this list. Fashion Institute of Technology, the public option in Manhattan, charges $7,170, just $100 more than New Paltz, and still landed a Hakia Score of 91.2 for its top-scoring track, the fourth-highest on the list.
Here is the math on return. The national BLS median salary for advertising, promotions, and marketing managers is $125,470 a year. Attend SUNY New Paltz and pay $7,070 a year for four years, and total tuition runs about $28,280 before fees, housing, or aid, less than three months of that national median salary. Attend Syracuse at $63,710 a year, and four years runs $254,840 before aid, more than two years of gross pay at that same national median. That gap does not make Syracuse the wrong choice; its 84% graduation rate and #1 Hakia Score reflect real strengths. But the private premium has to be justified by something beyond the degree itself: financial aid, a target employer that recruits heavily from that campus, or a concentration you cannot get elsewhere.
Because this ranking mixes public and private schools, quoting one typical tuition number would mislead you. A public marketing program in New York can cost under $7,200 a year. A private one can cost roughly nine times that. Mid-tier private options like Siena College at $44,505, Yeshiva University at $47,150, and St. John Fisher University at $40,090 sit in between, so the choice is not strictly binary between the cheapest public option and the most expensive private one. Decide which price band fits your budget before you start comparing individual program strengths.
Do You Need a License to Work in Marketing?
Marketing is not a licensed profession in New York or anywhere else. There's no state board, no required exam, and no continuing-education mandate standing between you and a marketing job the way there is for a CPA or a CFA charterholder. That's good news for anyone comparing marketing programs: your bachelor of marketing gets you into the field on its own, without a separate licensing hurdle after graduation.
The closest thing to a credential in marketing is the Professional Certified Marketer designation from the American Marketing Association, an optional certification some professionals pursue after a few years of work experience to signal specialized knowledge in areas like digital marketing or content strategy. It is not required to practice, and none of the ranked programs make it a graduation requirement. If a program advertises exam pass rates or licensure outcomes for marketing, treat that as a red flag, not a selling point, because no such requirement exists in this field.
Why Accreditation Matters for Bachelor's in Marketing Programs
Accreditation is the single best proxy for quality across marketing degrees, because it is the one signal that is independently verified rather than self-reported by the university. The Association to Advance Collegiate Schools of Business (AACSB) is the accreditor that carries the most weight in business education, including marketing. It reviews curriculum, faculty qualifications, and student outcomes against a common standard, and a business school has to maintain that standard to keep the accreditation, not just earn it once. AACSB accredits at the business-school level, not course by course, so a marketing degree earned inside an AACSB-accredited business school carries that stamp even when marketing is not named separately.
Every school in this New York ranking operates within an accredited institution, but accreditation depth and scope can vary by specific program, so confirm it directly with the admissions office before you apply. An accredited marketing degree also matters if you plan to pursue an MBA or a marketing-focused master's later. Some graduate programs will not consider applicants from unaccredited undergraduate business programs, so starting accredited keeps that door open even if you don't plan to use it right away.
Bachelor's vs. Other Marketing Program Levels
Every program in this ranking is a bachelor of marketing, and that's deliberate. A bachelor's degree is the standard entry credential for marketing roles, the level most employers screen for, and the level with enough graduates per program for graduation-rate and cost data to be statistically meaningful across all 10 New York schools scored here. Associate degrees in marketing exist, but they typically feed into a bachelor's rather than standing alone as a terminal marketing credential, and IPEDS reporting at that level is too thin across New York to rank on its own.
A master's in marketing or an MBA with a marketing concentration is the other real alternative, usually pursued after a few years of work experience rather than straight out of undergrad. If you already hold a bachelor's in a different field and want to pivot into marketing, a master's can compress the timeline, but it typically costs more per year than a bachelor's on this list, and it falls outside this ranking, which is scoped to the undergraduate level. Compare graduate marketing degrees separately once you've decided whether you need one at all.
Online Marketing Degrees and Accelerated Paths
Several of the marketing programs in this New York ranking offer online or hybrid coursework alongside the traditional on-campus track, though the scraped program pages don't report separate graduation-rate or cost data for the online cohort, so the Hakia Score reflects the institution as a whole rather than an online-only version of the program. If you need to keep working while you finish a marketing degree, ask the admissions office directly whether the online section is taught by the same faculty and carries the same accreditation as the on-campus version, since that detail isn't something we can verify from IPEDS data alone.
An online bachelor of marketing fits three kinds of students well: working adults finishing a degree they started elsewhere, students juggling a job or family obligations that rule out a fixed class schedule, and out-of-state students who want access to a specific New York program without relocating. It fits poorly for students who want the internship pipeline and in-person networking a residential program builds, since New York's advertising and media employers still cluster around in-person recruiting events and campus visits. An accelerated pace, finishing coursework in three years instead of four, cuts one year of tuition off any program on this list, which matters more at a $63,710-a-year school than a $7,070 one.
Marketing Degrees and Career Outcomes
The payoff for finishing one of these programs shows up most clearly in national wage data. The BLS Occupational Outlook for advertising, promotions, and marketing managers puts the national median salary at $125,470 a year. That figure isn't specific to any one school on this list, and it won't tell you whether Syracuse graduates out-earn Adelphi graduates. It's national context for what a marketing degree can lead to, not a school-by-school outcome.
A second common path out of a bachelor of marketing is market research, where the BLS Occupational Outlook for market research analysts tracks a separate national wage and growth figure. Digital marketing skills, search, social, analytics, paid media, show up across both paths, and most of the accredited programs in this ranking build at least one digital marketing course or concentration into the core curriculum, based on the program pages we reviewed.
None of this replaces doing your own homework on a specific employer or city. New York City alone hosts a disproportionate share of the country's advertising and media employers, so a marketing degree from an accredited New York program carries local hiring-manager recognition that the same degree from a program outside the state may not. Rochester and the Hudson Valley, home to Rochester Institute of Technology and SUNY New Paltz, sit farther from that concentration of agencies, so factor commute and relocation into your job search, not just the sticker price of tuition.
Marketing Bachelor's Programs in New York: Your Questions, Answered
How long does it take to finish a marketing bachelor's degree?
Is an online bachelor of marketing respected by employers?
How much do bachelor's in marketing programs cost in New York?
What's a good graduation rate for a marketing program?
Do you need AACSB accreditation for a marketing bachelor's degree?
Is there a licensing exam for marketing, like the CPA or CFA?
What's the difference between a marketing degree and a business administration degree with a marketing concentration?
What can you do with a marketing bachelor's degree besides advertising?
How the Marketing Bachelor's Programs in New York Are Scored
Every program earns a Hakia Score from 0 to 100, built only from federal data (IPEDS, the U.S. Department of Education, and BLS) and scored against its true peers: programs in the same field at the same degree level. No reputation surveys, no pay-to-play. Here is how the score is weighted:
- Outcomes44%
Graduation rate (26%) and real per-school graduate earnings (18%). Does the program get students to the finish line, and where do they land?
- Selectivity & academics38%
Admissions selectivity (24%) and the academic profile of admitted students (14%).
- Scale & value18%
Enrollment (7%), cost-to-earnings value (6%), and the number of graduates a program produces (5%).
Weights renormalize over the data each program actually reports, so a school missing a metric (many open-access colleges do not publish entrance scores or earnings) is never penalized for it. Scores are percentiles within the peer group, curved to a 0-to-100 scale. What the score does not measure: individual instructor quality, specific course content, or campus culture. Verify those directly with the program.