The Best Marketing Programs in Florida for 2026

UCF's Marketing (BSBA), General Marketing track, sits in the Miller College of Business, with 69,713 total students enrolled at the university. The program publishes tuition on a per-credit-hour basis, $212.28 in-state and $802.54 out-of-state, and runs standard fall, spring, and summer application deadlines for freshman, transfer, and international applicants.

UCF's Hakia Score of 94.3 sits fourth in Florida, with a 78% graduation rate, still the fourth-highest in this ranking, and a 40% admit rate, well above UF's and FSU's 24%. Annual tuition is $4,478 in-state versus $19,810 out-of-state, a $15,332 gap that totals about $61,300 over four years. UCF is the pick for students who want easier admission odds than UF or FSU alongside in-state tuition essentially tied with UF's.

USF's marketing major, housed in the Muma College of Business, splits into two concentrations. The Market Development track points toward account management, business development, and field marketing roles. The Digital Marketing & Analytics track goes narrower and more technical, aiming students at consumer insights, market research, and marketing analytics positions. Either track can carry into brand management with added experience or a graduate degree.

USF earns a 91 Hakia Score, the higher of the school's two Hakia Scores in this ranking, built on a 77% graduation rate and tuition that undercuts nearly every private option in the state. Florida residents pay $4,559 a year; out-of-state students pay $15,473, a $10,914 annual gap that adds up to $43,656 over four years. Admission isn't automatic either: USF accepts 43% of applicants, tighter than FIU's 55%. A large research university with a real admissions filter and a rock-bottom in-state price fits a Florida resident who wants scale without private-school debt.

This is USF's general marketing track within the Muma College of Business, the broader curriculum feeding both of the program's concentrations. The program page describes marketing as covering strategic planning, market segmentation and targeting, brand positioning, product development, distribution, pricing, marketing communications, sales, and customer relationship management, then extends that scope past retail: nonprofit, government, education, healthcare, and political campaign work all show up as marketing employers. Students still choose between the Market Development concentration, built for account management and field marketing, and the Digital Marketing & Analytics concentration, built for consumer insights and marketing analytics work.

The outcomes data mirrors USF's other marketing listing closely, since it draws on the same college and the same admissions pool: a 77% graduation rate, a 43% admit rate, and $4,559 in-state tuition against $15,473 out-of-state. The Hakia Score lands at 90.8 here, two tenths of a point off the program's companion listing. For a Florida resident who wants both concentrations left on the table longer before choosing, this general track is the entry point into either one.

FIU's Bachelor of Business Administration in Marketing runs 60 credits of lower-division coursework plus 60 credits of upper-division work, and it's one of two programs in this ranking offered with a full online option alongside the on-campus track. Inside the major, students take 21 credit hours of 4000-level marketing coursework, four of which are required: Professional Selling (or Esports Sales), Consumer Behavior (or Esports Consumer Behavior Insights), Marketing Research and Analysis, and Marketing Strategy. The remaining nine credits come from electives such as International Marketing, Retail Marketing, Social Media Marketing, and Integrated Marketing Communication, and every marketing course requires a grade of C or higher to count toward the degree.

FIU earns an 87.9 Hakia Score on a 74% graduation rate and a 55% admit rate, looser than every public university in this ranking except Florida Atlantic's 66%. In-state tuition runs $4,721 a year; out-of-state runs $16,529, an $11,808 annual gap that totals $47,232 over four years. An open online format, sub-$5,000 in-state tuition, and elective specificity down to esports marketing courses make this a fit for a working student or a Florida resident who values schedule flexibility over a narrow admit pool.

UT's marketing degree sits inside the Sykes College of Business, which the program page reports is accredited at both the graduate and undergraduate levels by AACSB International. Students take on semester-long marketing projects for real area businesses, covering research consulting and integrated marketing communications campaigns, and run computerized simulations that carry decisions through product development, pricing, promotion, and sales compensation. The program also includes a marketing minor and a 4+1 pathway into UT's Master of Science in Marketing. Recent interns have worked at Bank of America, GEICO, and Prudential Securities, according to the page, and the school runs a student chapter of the American Marketing Association.

UT posts an 86.8 Hakia Score on a 64% graduation rate, the second-lowest in this ranking, and a 40% admit rate that ties UCF's. It's one of three private schools in this ranking, alongside Miami and Florida Southern: tuition runs a flat $32,096 a year regardless of residency, totaling $128,384 over four years versus USF's $18,236 in-state total, a gap of roughly $110,000. That price only pencils out against USF or FIU if the AACSB accreditation, the client-project model, and the built-in path to a master's degree are worth that difference to you.

Florida Southern College runs its Marketing degree as a hands-on program inside an AACSB-accredited business school. Students build marketing plans for actual local businesses, work through case studies with guest speakers from industry, and get paired with a dedicated Career and Internship Coordinator for a guaranteed internship before graduation. The program points graduates toward digital marketing, marketing communications, marketing research, advertising, sales management, or entrepreneurship, and faculty like Jennifer Dapko structure their courses around live client work rather than theory alone.

The numbers back up a small, high-touch campus: a 71% graduation rate and a 64% admit rate, both consistent with a private college that keeps class sizes tight rather than optimizing for scale. That comes at a cost. Tuition is a flat $42,900 whether you live in Florida or not, since private schools don't discount for residency, which works out to roughly $171,600 in sticker-price tuition over four years before any aid. Enrollment sits at just 3,211 students total. This is the pick for someone who wants guaranteed internship placement and faculty access at a small school, and who has the budget or aid package to cover private tuition. It earned a Hakia Score of 85.8, good for 9th among Florida's ranked marketing programs.

UNF's Coggin College of Business builds its BBA in Marketing on a defined 63-credit path: 21 credits of business prerequisites like financial accounting and business statistics, 18 credits of core business courses ending in a Strategic Management capstone, and 24 credits of marketing major coursework anchored in Consumer Behavior, Marketing Research, and Strategic Marketing. Inside that major block, students choose one specialization course, Digital Marketing Strategy, Social Media Marketing, or Introduction to Marketing Analytics, then round out the degree with four more upper-level marketing electives and a required international business course such as International Marketing.

UNF posts a 69% graduation rate and a 53% admit rate, tighter than only FIU, Florida Southern, and Florida Atlantic among the 11 programs here. The tuition gap is where this program earns its Hakia Score of 85.5 and its 10th-place rank: Florida residents pay $3,996 a year against $16,799 for non-residents, a $12,803 annual difference that adds up to over $51,000 across four years. With 16,154 students enrolled, this fits an in-state student who wants a structured, prerequisite-heavy curriculum and a real choice of marketing specialization without the private-school price tag.

FAU's College of Business runs its Major in Marketing out of Boca Raton with coursework the program page describes as kept current to real-world events rather than static theory. Faculty maintain ties with community and business partners and bring international research experience into the classroom for what the department calls a global perspective. Beyond the standard on-campus track, FAU lists an Online BBA, fully online courses, and LCVS (live classroom video streaming) sections, giving students formats beyond sitting in a Boca Raton lecture hall.

FAU's numbers show the tradeoff of a large public university: a 63% graduation rate, the lowest in this ranking, paired with a 66% admit rate, the least selective and most accessible of the 11 programs here. Tuition is the draw, $2,522 a year in-state versus $14,374 out-of-state, meaning a Florida resident pays about $10,088 in tuition across a full four-year degree. Enrollment runs to 31,607 students campus-wide, well above Florida Southern's 3,211 and UNF's 16,154. This program earned a Hakia Score of 81.7 and Florida rank 11, and it fits a budget-focused student who wants the cheapest in-state marketing degree on this list or who needs an online track.