Associate's in Marketing Rankings

The Best Associate's in Marketing in Florida for 2026

7Programs analyzed
$1,968-$26,906In-state tuition range
53%Average graduation rate
$125,470Median salary (BLS)

We built this ranking of the best associate's in marketing in Florida from IPEDS graduation and cost data for seven associate degree programs across the state, then scored each one with the Hakia Score, a composite of graduation rate, selectivity, cost, and outcomes. The number that should catch your eye first is the range, not an average: in-state tuition among the ranked programs runs from $1,968 a year at Broward College, the cheapest strong-value option in the set, up to $26,906 a year at Full Sail University. That's nearly a 14x spread for what is nominally the same two-year credential, the difference between an associate degree in marketing you can finish for $3,936 in total tuition and one that can run past $53,800 before a single upper-level course.

Averages don't tell the real story here. This list mixes four public community and state colleges charging $1,968 to $2,496 a year with two for-profit schools and one private online university charging five to fourteen times that, so a single median tuition figure would flatten a real decision into a meaningless number. What does hold across the set: the average graduation rate among these seven marketing programs is 53%, ranging from Strayer University-Florida's 100% down to Broward College's 39%. Miami Dade College holds the top Hakia Score in the state at 91.2, built on a 46% graduation rate and $1,987 in-state tuition, essentially tied with Broward for the cheapest seat in this ranking.

Below, you'll find how we built this ranking, what an associate's in marketing actually costs and returns, where licensure, certification, and accreditation fit for a two-year business credential, and what your online options look like if you want a digital marketing associate degree without relocating.

Key Takeaways on the Best Marketing Associate's Programs in Florida

  • Seven marketing programs made this ranking of the best associate's in marketing in Florida, with in-state tuition spanning $1,968 to $26,906 a year, nearly a 14x gap for the same degree level.
  • Broward College is the cheapest strong-value program in the set, $1,968 a year in-state tuition backed by an 81.8 Hakia Score, good for 5th in Florida.
  • The average graduation rate across these seven marketing programs is 53%, from a high of 100% at Strayer University-Florida to a low of 39% at Broward College.
  • Miami Dade College holds the top Hakia Score in Florida at 91.2, on a 46% graduation rate and $1,987 in-state tuition, just $19 more than Broward's.
  • Full Sail University charges $26,906 a year, the highest in-state tuition among these associate's marketing programs, on a 44% graduation rate.
  • Advertising, promotions, and marketing managers earn a national median of $125,470 a year, according to BLS data, pay most associate's grads reach years later in a management role, not at graduation.

We rank the best associate's in marketing in Florida using the Hakia Score, a weighted composite built from four inputs pulled from federal data: graduation rate, admissions selectivity, in-state cost, and outcomes. School-level figures come from the U.S. Dept. of Education's IPEDS database; national salary context for these marketing programs comes from the Bureau of Labor Statistics OEWS wage data. No school pays for placement and no reputation survey factors into the score.

The 7 Best Marketing Associate's Programs in Florida, Ranked for 2026

The 7 best Marketing Associate's Programs in Florida, ranked by outcomes
#ProgramTypeIn-state tuitionGrad rateAdmit rateHakia Score
1Miami Dade CollegeMiami, FLPublic$1,98746%Open91.2
2Strayer University-FloridaTampa, FL · online optionFor-profit$13,725100%Open90.4
3Full Sail UniversityWinter Park, FL · online optionFor-profit$26,90644%Open88.0
4Indian River State CollegeFort Pierce, FLPublic$2,49645%Open87.1
5Broward CollegeFort Lauderdale, FLPublic$1,96839%Open81.8
6Seminole State College of FloridaSanford, FL · online optionPublic$2,39341%Open80.9
7Florida Institute of Technology-OnlineMelbourne, FL · online optionNonprofit$12,480NR40%79.9

Open — open-admission school: it admits every qualified applicant, so IPEDS collects no admit rate. NR — not reported by the institution in the latest IPEDS collection.

Marketing Associate's Programs in Florida, Compared by Score

Each program scores 0 to 100 on the Hakia Score, a composite of graduation rate, cost, selectivity, and outcomes. Longer bars rank higher.

A Closer Look at the Top Marketing Associate's Programs in Florida

Miami Dade College

Miami, FL · Public

91.2Hakia Score
Grad rate
46%
Admit rate
Open
In-state
$1,987
Out-of-state
$7,947

Miami Dade College's marketing associate degree costs $1,987 a year in state tuition, nearly a quarter of the out-of-state rate, and doubles as a fully online option across its seven campuses.

  • 46% graduation rate
  • $1,987 in-state tuition
  • 60-credit, 2-year A.S. degree
  • Fully online option available

Miami Dade College's Marketing Associate in Science targets two kinds of students: people who want to start a marketing career right away, and people already working in the field who need the credential to move up. The 60-credit degree runs about two years and points directly toward roles the program lists on its own page, including advertising and promotions manager, market research analyst, marketing specialist, public relations specialist, and even agent or business manager for artists, performers, and athletes. It's offered across seven campuses in Miami-Dade County, North, Kendall, Wolfson, Homestead, Padron, Hialeah, and West, and it's also available fully online for students who need flexibility.

The numbers back up the #1 ranking: a Hakia Score of 91.2, the highest of any associate's marketing program in Florida on this list. In-state tuition runs $1,987 a year against $7,947 for out-of-state students, nearly a four-fold jump once residency status changes. The 46% graduation rate reflects a large, open-access community college serving nearly 59,000 students, not a small selective program. This fits Florida residents who want the lowest sticker price on this list and either a physical campus close to home or a fully remote format, without paying a premium for either.

View Miami Dade College's Associate's in Marketing program →

Strayer University-Florida

Tampa, FL · For-profit · online option

90.4Hakia Score
Grad rate
100%
Admit rate
Open
In-state
$13,725
Out-of-state
$13,725

Strayer's fully online marketing associate degree reports a 100% graduation rate and stacks all 20 courses directly into its Bachelor of Business Administration.

  • 100% graduation rate
  • $13,725 flat tuition, no residency premium
  • 20 courses stack directly into a BBA
  • Fully online, 11-week terms

Strayer University's Associate in Arts in Marketing runs entirely online, built as 20 courses priced at $1,555 each and delivered in 11-week terms. The curriculum centers on using consumer insight to shape a communication strategy, reading data from digital campaigns, and choosing the right channels, social media, blogs, podcasts, and more, to build brand loyalty and reach new customers. Every credit transfers into Strayer's Bachelor of Business Administration, so this associate degree is built as a stepping stone rather than a terminal credential. Strayer is accredited by the Middle States Commission on Higher Education (MSCHE), which reaffirmed the school's accreditation in 2017.

This program earns the #2 spot with a Hakia Score of 90.4, and its 100% graduation rate is the highest of any program on this list. Tuition runs a flat $13,725 regardless of residency, since Strayer charges the same rate nationwide, a real premium over Florida's public colleges but a number students can plan around from day one. With 1,303 students enrolled in the Florida program, this fits working adults who want a private, fully online option with predictable costs and a clear, credit-preserving path into a four-year business degree.

View Strayer-Florida's Associate's in Marketing program →

Full Sail University

Winter Park, FL · For-profit · online option

88.0Hakia Score
Grad rate
44%
Admit rate
Open
In-state
$26,906
Out-of-state
$26,906

Full Sail's online digital marketing program builds its curriculum around SEO, email marketing, and ad law, and the school reports Newsweek named it one of the 'America's Top Online Colleges' for 2026.

  • 44% graduation rate
  • $26,906 tuition, the highest on this list
  • Up to $30,000 via the Momentum Scholarship
  • 100% online with SEO and email marketing coursework

Full Sail University's Digital Marketing program is delivered fully online and organized around the tools digital marketers use day to day: search engine optimization, display advertising and email marketing, and a course in marketing law and contracts that covers drafting agreements and understanding legal terminology. The school reports it was named one of Newsweek's "America's Top Online Colleges" for 2026. New students can start on a rolling basis, with sessions opening in August, September, and October, which suits people who don't want to wait for a fall or spring semester.

Ranked #3 with a Hakia Score of 88, Full Sail is also the most expensive program on this list: tuition runs $26,906 a year, roughly 13.5 times Miami Dade's in-state rate and about double Strayer's flat tuition. The 44% graduation rate sits close to Miami Dade's 46%, despite the price gap. Qualified online students can apply for up to $30,000 through the school's Momentum Scholarship, which the program page lists as a way to close that gap. This fits students who want to specialize in digital-channel skills, SEO, paid campaigns, and email, in a fully remote format and who can access aid to offset the higher cost.

View Full Sail's Associate's in Marketing program →

Indian River State College

Fort Pierce, FL · Public

87.1Hakia Score
Grad rate
45%
Admit rate
Open
In-state
$2,496
Out-of-state
$9,360

Indian River State College charges $2,496 a year in state tuition for its Marketing Management A.S., the fourth-lowest price among the seven programs here, and pairs it with a shorter technical certificate option.

  • 45% graduation rate
  • $2,496 in-state tuition
  • Marketing Operations technical certificate option
  • Hakia Score 87.1

Indian River State College's Associate in Science in Marketing Management sticks to the fundamentals of running a marketing function: identifying ideal customers, building advertising and sales strategy that speaks to them directly, and applying what the college calls "timeless sales skills and modern marketing strategies." Students who want a shorter credential first can complete the Marketing Operations Technical Certificate before finishing the full associate degree, and the program points graduates toward marketing and advertising roles across industries rather than one specific career track.

Ranked #4 with a Hakia Score of 87.1, Indian River State College is the fourth-cheapest program on this list at $2,496 a year in state, behind Broward's $1,968, Miami Dade's $1,987, and Seminole State's $2,393. Out-of-state students pay $9,360, close to 3.75 times the in-state rate, a gap similar to Broward's roughly 3.76 times and just under Miami Dade's roughly 4 times, while Seminole State charges the same rate regardless of residency. The 45% graduation rate lines up closely with Miami Dade's 46%. This fits Florida residents who want a low-cost, in-person associate degree with a certificate off-ramp built in, rather than a fully online format.

View Indian River State College's Associate's in Marketing program →

Broward College

Fort Lauderdale, FL · Public

81.8Hakia Score
Grad rate
39%
Admit rate
Open
In-state
$1,968
Out-of-state
$7,402

At $1,968 a year in state tuition, Broward College's AS in Marketing Management is built from two stackable certificates and transfers directly into a bachelor's in marketing.

  • $1,968 in-state tuition
  • 39% graduation rate
  • Hakia Score 81.8
  • Stackable certificates in entrepreneurship and marketing operations

Broward College's Associate in Science in Marketing Management trains students for advertising, selling, entrepreneurship, and international business roles, and it doubles as a transfer runway into a bachelor's in marketing. The 60-credit curriculum includes Principles of Marketing for the 21st Century, Retailing, Salesmanship, and Advertising: Traditional and New Media, and it's built from two stackable technical certificates, Entrepreneurship and Marketing Operations, so a student can walk away with a credential even if they pause before finishing the full AS. Classes run at all Broward College locations across Fort Lauderdale and Broward County.

Hakia Score 81.8 puts Broward at #5 among Florida's best associate's marketing programs for 2026. In-state tuition is $1,968 a year, less than a third of the $7,402 out-of-state rate, so this program is built for Broward County residents, not out-of-state transplants. The 39% graduation rate trails Seminole State's, but with 30,728 students enrolled, Broward runs deep enough course rotations that scheduling around work is realistic. It fits someone who wants the cheapest credible on-ramp into a marketing career or a four-year marketing degree, and who plans to attend in person.

View Broward College's Associate's in Marketing program →

Seminole State College of Florida

Sanford, FL · Public · online option

80.9Hakia Score
Grad rate
41%
Admit rate
Open
In-state
$2,393
Out-of-state
$2,393

Seminole State charges $2,393 a year for its Marketing Pathway AA regardless of residency, and backs it with guaranteed transfer admission to UCF or another Florida state university.

  • 41% graduation rate
  • $2,393 tuition, same in state or out
  • Hakia Score 80.9
  • Guaranteed transfer admission to UCF and other FL universities

Seminole State's Marketing Pathway is an Associate in Arts, not a technical AS, built for students who plan to transfer into a marketing bachelor's at a Florida state university. Classes run both in person and online, class sizes stay at 30 or fewer, and the college advertises guaranteed admission to UCF or other State University System schools once the AA is complete, part of more than 100 university transfer pathways Seminole State maintains across majors.

Tuition runs $2,393 a year, and unlike most Florida colleges, Seminole State charges the same rate whether a student is in-state or out-of-state. That's paired with a 41% graduation rate, higher than only Broward College's 39% among the ranked programs, and Hakia Score 80.9, good for #6 among Florida's best associate's marketing programs for 2026. With 15,390 students enrolled, Seminole State is large enough to run a real online marketing pathway alongside its in-person sections. It fits a student who wants a guaranteed, low-cost bridge into a state university marketing degree without the residency penalty other colleges charge out-of-state students.

View Seminole State College of Florida's Associate's in Marketing program →

Florida Institute of Technology-Online

Melbourne, FL · Nonprofit · online option

79.9Hakia Score
Grad rate
NR
Admit rate
40%
In-state
$12,480
Out-of-state
$12,480

Florida Tech's 100% online AA in Marketing costs $12,480 a year, more than six times Broward College's in-state rate, but accepts only 40% of applicants and feeds directly into its bachelor's in business administration with a marketing track.

  • 40% admit rate
  • $12,480 annual tuition
  • Hakia Score 79.9
  • 100% online AA that transfers into a marketing-focused BA

Florida Institute of Technology's online Associate of Arts in Marketing runs entirely remote and targets entry-level roles: marketing associate, media specialist, advertising sales representative, digital marketer, and market research assistant. Coursework covers pricing, consumer behavior, and media strategy across product, service, and idea marketing, and the credits transfer directly into Florida Tech's Bachelor of Arts in Business Administration with a marketing concentration, with up to 45 transfer credits accepted toward the program.

Admission runs selective for an associate's degree, a 40% admit rate, and Hakia Score 79.9 ranks it #7 among Florida's best associate's marketing programs for 2026. Tuition is $12,480 a year regardless of residency, more than six times Broward College's $1,968 in-state rate. Florida Tech's own program page prices it by the credit hour instead: $572.92 per credit, $1,718.76 per course, $38,385.64 for the full 67-credit-hour program, and new students get a $500 grant in each of their first two terms. With just 815 students enrolled, this fits someone who wants a fully online, structured path into a bachelor's in business administration with a marketing focus and doesn't mind paying a private-school premium for it.

View Florida Tech Online's Associate's in Marketing program →

What Associate's in Marketing Programs Cost in Florida

Cost is where marketing programs in Florida split hardest at the associate's level. Among the seven ranked programs, in-state tuition ranges from $1,968 a year at Broward College to $26,906 a year at Full Sail University, nearly a 14x spread for what is nominally the same two-year credential. The state and community colleges cluster tight: Broward charges $1,968, Miami Dade College charges $1,987, Seminole State College of Florida charges $2,393, and Indian River State College charges $2,496. Every one of those four sits under $2,500 a year. The for-profit and private options move fast in the other direction: Florida Institute of Technology-Online charges $12,480, Strayer University-Florida charges $13,725, and Full Sail University charges $26,906.

Run the two-year math and the gap gets hard to ignore. Two years at Broward's in-state rate totals $3,936. Two years at Full Sail totals $53,812, a $49,876 difference for an associate's degree in marketing before books, fees, or housing enter the picture. Strayer, at $13,725 a year, works out to $27,450 over two years, still nearly seven times Broward's total.

Here's the ROI check. The BLS reports a national median wage of $125,470 a year for advertising, promotions, and marketing managers, a role most associate's graduates reach only after years of experience and, often, a bachelor's on top. That single year of manager-level pay covers Broward's, Miami Dade's, Seminole State's, or Indian River State's full two-year tuition bill more than 25 times over, and it covers Full Sail's two-year total more than twice over, with room to spare. It doesn't arrive at graduation, though: an associate degree in marketing more realistically leads to entry-level coordinator or assistant pay well below that manager-level figure, so the honest comparison is against the two-year sticker price, not the ceiling BLS number.

None of this makes the pricier options a bad choice outright. It means a prospective student should run this same math against their own numbers, expected aid, and how fast they plan to transfer into a bachelor's marketing program, before assuming a bigger price tag buys a better outcome.

Do Associate's in Marketing Programs Require a License or Exam?

Marketing programs don't lead to a state license the way accounting or nursing programs do. There's no bar exam, no board exam, and no state licensing agency that governs who can call themselves a marketer, at the associate's level or any other. What exists instead is voluntary professional certification, and the most recognized one comes from the American Marketing Association, which offers the Professional Certified Marketer credential across several specializations, including digital marketing.

None of the seven schools in this ranking make that certification a graduation requirement for their associate's in marketing. What employers actually check in an interview are platform-specific certifications, Google Analytics, Google Ads, HubSpot, and similar credentials that prove you can run a real campaign, plus any portfolio work built during the program. If a school's coursework points toward a digital marketing concentration, that's a stronger signal of job readiness for an entry-level opening than the degree title alone.

Treat certification as a resume addition, not a gate. An associate degree in marketing gets your resume past the first screen; a certification earned during or after the program is what actually differentiates two graduates competing for the same coordinator or assistant role.

Why Accreditation Matters for Associate's in Marketing Programs

Accreditation works differently at the associate's level than it does for a four-year marketing degree. AACSB accreditation, the standard most people mean when they say a business school is accredited, applies almost exclusively to bachelor's and graduate business programs. It's rare for a standalone two-year associate's in marketing to carry it. What matters more at this level is regional or institutional accreditation, the baseline that lets credits count and lets financial aid apply, and whether the specific associate's program has a built articulation agreement into a four-year, AACSB-accredited marketing bachelor's.

That distinction matters because most students who start with an associate's in marketing plan to transfer. Florida's public community and state colleges, which make up four of the seven marketing programs in this ranking, are built around the state's articulation system, designed to move an associate degree in marketing directly into a Florida public university's bachelor's program without losing credits. Before enrolling, confirm that specific transfer path rather than assuming any two associate degrees transfer the same way.

For the for-profit and private options in this ranking, ask the same question directly: does this credit transfer into an accredited four-year marketing program, and is the receiving school's business college itself AACSB-accredited? An accredited path in is worth more than a shorter one that dead-ends.

Associate's Degree vs. Other Marketing Program Levels

This ranking covers associate's-level marketing programs specifically, and that's deliberate. An associate degree in marketing is the fastest, cheapest entry point into the field: a two-year credential built to get you into coordinator, assistant, or entry-level sales and support roles, or to transfer directly into a bachelor's marketing program. Four of the seven schools here, Miami Dade College, Indian River State College, Broward College, and Seminole State College of Florida, are public community and state colleges built for exactly that dual purpose: job-ready coursework and a transfer path.

A bachelor's in marketing is the more common minimum requirement once you're targeting brand, digital marketing, or management-track roles, and it's where most of the specialized coursework, consumer behavior, marketing research, campaign strategy, actually lives. A master's or an MBA with a marketing concentration adds another one to two years on top of that, aimed at people who want to move into strategy or management faster than years of on-the-job experience alone would get them.

The control-type mix in this Florida ranking is unusually wide for an associate's list: four public colleges, two for-profit schools, Strayer University-Florida and Full Sail University, and one private nonprofit online university, Florida Institute of Technology-Online. That spread is exactly why the graduation rate range matters so much for these marketing programs, 100% down to 39%, because it's not just school quality driving that number. Open-access community colleges serve a broader, often part-time and working-adult population than a selective private program does, and that shows up in completion rates without necessarily reflecting program quality.

Online Associate's in Marketing Programs in Florida

Florida Institute of Technology-Online is built entirely around remote delivery, its name says as much, and it's the clearest online-first option in this ranking at $12,480 a year. For-profit schools in this list, including Strayer University-Florida and Full Sail University, also market flexible and accelerated formats for their online marketing programs, aimed at working adults who can't sit in a two-year, on-campus cohort.

Florida's public community and state colleges are built around flexible access too. Miami Dade College, Broward College, Indian River State College, and Seminole State College of Florida all serve large populations of working adults and transfer-track students, and hybrid or online sections of these marketing programs' core coursework are standard at that scale. Confirm the specific format for the courses you need directly with each school's admissions office, since online availability can vary by term and by course within the same associate degree in marketing.

An online associate degree in marketing fits a specific reader: someone working full time, someone outside commuting range of a Florida campus, or someone who already knows they're transferring into a bachelor's program and wants the cheapest, fastest path to those first 60 credits. It's a worse fit for someone who wants hands-on agency or client-facing project work, since that kind of experience is harder to replicate remotely.

What Associate's in Marketing Programs Lead To: Salary and Outlook

An associate degree in marketing points toward entry-level work first, not management pay. The BLS reports a national median wage of $125,470 a year for advertising, promotions, and marketing managers, a role graduates of these programs typically grow into after years of experience and often a bachelor's degree layered on top, not one they start in. That figure is a national number, the same for every school in this ranking; it describes the field, not any single program's outcome.

The BLS separately tracks market research analysts, a role that typically requires a bachelor's rather than an associate's, but it's a useful marker of where the digital marketing and analytics track inside a two-year program can eventually lead if a graduate keeps going. Both occupational categories draw from the same broader pipeline that marketing programs at every degree level feed into.

What actually separates one associate's in marketing graduate from another isn't which of these seven schools they attended so much as what they built while enrolled: a real campaign, a certification, an internship, or a transfer plan into an accredited bachelor's program. The degree, and whether the school behind it is accredited, gets a resume past the first screen. What a graduate builds alongside it is what gets the interview and, eventually, the manager-level pay the BLS number describes.

Common Questions About Marketing Associate's Programs in Florida

What are the best associate's in marketing in Florida in 2026?
Based on IPEDS graduation, cost, and Hakia Score data, the best associate's in marketing in Florida cluster among the state's public community and state colleges. Miami Dade College leads with a 91.2 Hakia Score on a 46% graduation rate and $1,987 in-state tuition. Strayer University-Florida posts the highest graduation rate in the set at 100%, though its $13,725 tuition changes the value calculation. For a full breakdown of how we built these rankings, see the methodology above.
How long does an associate's in marketing take to complete?
An associate degree in marketing is a two-year, roughly 60-credit program at every school in this ranking under standard full-time enrollment. Some of the for-profit and online marketing programs in this list, including Strayer University-Florida and Florida Institute of Technology-Online, structure coursework in shorter terms that can compress the same credit load into less calendar time for students who enroll continuously. The standard path across Florida's public colleges is still two years.
Is an online associate degree in marketing respected by employers?
Yes, when it comes from an accredited school and the coursework matches an on-campus associate's in marketing. Florida Institute of Technology-Online delivers its program entirely online, and Florida's public community and state colleges increasingly offer hybrid or online sections of the same marketing programs they teach on campus. What employers actually screen for at the associate's level is whether the credits transfer and whether the graduate can show real project or certification work, not whether classes met in person.
How much do marketing programs in Florida cost at the associate's level?
It depends heavily on public versus for-profit or private status. Among the seven associate's marketing programs in this ranking, in-state tuition runs from $1,968 a year at Broward College to $26,906 a year at Full Sail University. Florida's public community and state colleges mostly charge $1,968 to $2,496 a year; the for-profit and private options charge $12,480 to $26,906. There's no single typical cost. Compare the specific schools you're considering rather than relying on a state average.
What graduation rate is good for an associate's in marketing program?
Among these seven marketing programs, the graduation rate ranges from 39% at Broward College to 100% at Strayer University-Florida, with a group average of 53%, a figure Strayer's outlier 100% pulls upward. A rate below that average, like Miami Dade College's 46% or Full Sail's 44%, doesn't mean a weaker program, since for-profit and open-access community colleges tend to serve very different student populations. Compare a school's rate against its own control type and mission, not a single universal bar.
Do you need AACSB accreditation for an associate degree in marketing to matter?
Not typically at the associate's level. AACSB accreditation applies mainly to four-year and graduate business programs, and none of the seven schools in this ranking market it for these two-year programs. What matters more here is regional accreditation and a confirmed transfer path into an accredited bachelor's marketing program, since most associate's students plan to transfer.
What's the difference between an associate degree in marketing and a bachelor's?
An associate degree in marketing is a two-year, roughly 60-credit program built for entry-level coordinator or assistant roles and for transferring into a four-year school. A bachelor's adds another two years and the specialized coursework, consumer behavior, marketing research, campaign strategy, that most brand, digital marketing, and management-track roles actually require. Four of the seven schools in this ranking are public colleges built specifically around that two-plus-two transfer path.
What salary can you expect with an associate degree in marketing?
The BLS reports a national median wage of $125,470 a year for advertising, promotions, and marketing managers, a role you reach years after an associate's, usually with a bachelor's added and real campaign experience behind you. Entry-level pay straight out of an associate's in marketing is lower and varies by city, employer, and whether the role leans digital marketing or account support. This figure is a national field median, not tied to any single school in this ranking.

Our Methodology for Ranking Marketing Associate's Programs in Florida

Every program earns a Hakia Score from 0 to 100, built only from federal data (IPEDS, the U.S. Department of Education, and BLS) and scored against its true peers: programs in the same field at the same degree level. No reputation surveys, no pay-to-play. Here is how the score is weighted:

  • Outcomes44%

    Graduation rate (26%) and real per-school graduate earnings (18%). Does the program get students to the finish line, and where do they land?

  • Selectivity & academics38%

    Admissions selectivity (24%) and the academic profile of admitted students (14%).

  • Scale & value18%

    Enrollment (7%), cost-to-earnings value (6%), and the number of graduates a program produces (5%).

Weights renormalize over the data each program actually reports, so a school missing a metric (many open-access colleges do not publish entrance scores or earnings) is never penalized for it. Scores are percentiles within the peer group, curved to a 0-to-100 scale. What the score does not measure: individual instructor quality, specific course content, or campus culture. Verify those directly with the program.

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Data sources